Solution Providers Recognize SugarCRM as a Best-in-Class Channel Provider of CRM and SFA Software

CUPERTINO, Calif.– August 22, 2016 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, announced today that it has emerged as the winner in the CRM and SFA (sales force automation) software category of The Channel Company’s CRN® 2016 Annual Report Card (ARC) awards program. The Annual Report Card summarizes results from a comprehensive survey that details solution provider satisfaction across product innovation, support and partnership for the hardware, services and software vendors they team up with. The vendors with the highest ratings are named to the prestigious Annual Report Card list of winners and celebrated as best-in-class by their partners. The results also provide the IT vendor community with valuable feedback—directly from their solution providers—that can be used to refine product offerings, enhance support offerings and improve communication with partners.

As a pure-play CRM vendor with an unconventional approach, SugarCRM offers a different kind of CRM application that helps our customers set themselves apart from the competition. Sugar empowers each individual employee to build extraordinary customer relationships, adapts to each organization’s unique IT strategy, and delivers an exceptional business value through every engagement. Channel partners who resell Sugar are CRM mavericks who are smart, thoughtful, visionary architects who work closely with their clients to create a superior customer experience.

“Our partner community is absolutely critical to our success in helping businesses get the most out of the Sugar platform,” said Kevin Dunn, vice president of channel sales for the Americas and Asia Pacific at SugarCRM. “We believe in an open, accountable and long-term relationship with our partners that creates an environment of trust and fosters success. The high marks from our partners for CRN’s 2016 Annual Report Card are very satisfying and are a good indication that our companywide commitment to the channel has been well-received.”

This year’s group of honorees was selected from the results of an in-depth, invitation-only survey by The Channel Company’s research team. More than 2,840 solution providers were asked to evaluate their satisfaction with 80 vendor partners in 24 major product categories. The winners will be honored throughout The Channel Company’s XChange 2016 conference (, taking place August 21-23 in San Antonio, Texas.

“CRN’s Annual Report Card gives solution providers a unique opportunity to evaluate vendors’ products and provide detailed feedback on their real-world experience working in the field as partners with those technology companies. In turn, ARC gives technology vendors valuable, actionable feedback on channel satisfaction levels across multiple facets of their partnerships,” said Robert Faletra, CEO of The Channel Company. “An ARC Award is a truly meaningful distinction—a direct accolade from partners attesting to the quality and ingenuity of the winner’s product, support and partnership. We heartily congratulate each of this year’s ARC Award winners and look forward to celebrating them at this year’s XChange Conference in August.”

The 2016 Annual Report Card results can be viewed online at and will be featured in the October issue of CRN.


SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5 million individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.


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Melanie Turpin
The Channel Company
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Andrew Staples
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