SugarCRM Scores 2015 CUSTOMER Magazine Product of the Year Award

Sugar Honored for its Groundbreaking Approach to CRM

CUPERTINO, Calif. – January 6, 2015 – SugarCRM, Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market, today announced that TMC, a global, integrated media company, has named Sugar as a 2015 CUSTOMER Product of the Year Award winner. With this award, SugarCRM is again recognized as a standout with a solution that redefines the CRM industry.

The CUSTOMER magazine Product of the Year awards are distributed to companies that offer superior software solutions to improve customer relationships. Solutions are evaluated based on uniqueness and ability to problem-solve, as well as their market influence and impact on overall customer experience. Sugar was chosen as a winner because of its ability to enable all customer-facing employees to make personal connections with every customer throughout the customer’s decision process — ultimately helping companies grow sales, improve customer satisfaction, drive effective marketing campaigns and gain a competitive advantage. More than 1.5 million people worldwide rely on Sugar to revolutionize their customer relationships.

“On behalf of both TMC and CUSTOMER magazine, it is my pleasure to honor SugarCRM with a 2015 Product of the Year Award,” said Rich Tehrani, CEO, TMC. “Sugar has proven deserving of this elite status and I look forward to continued innovation from SugarCRM in 2015 and beyond.”

“It is an honor to receive this endorsement from such a well-respected publication,” said Larry Augustin, SugarCRM CEO. “The CUSTOMER magazine Product of the Year award is an important distinction, as it not only bolsters our reputation as pioneers in CRM, it also indicates that the industry is ready for a change.”

The 17th annual Product of the Year Award winners will be published in the January/February 2015 issue of CUSTOMER magazine.

ABOUT SUGARCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM.com or follow @SugarCRM.

TMC’S CUSTOMER MAGAZINE

TMC’s CUSTOMER magazine premiered in September 2012 and is the industry’s new, definitive source for news, product information, and strategies for communications that engage customers and potential customers. Each issue of CUSTOMER includes news and insights on the latest developments in agent training, analytics, ERP, IVR, social CRM solutions, mobile apps, workforce management and more. Please visit customer.tmcnet.com for more information.

ABOUT TMC

TMC is a global, integrated media company that supports clients’ goals by building communities in print, online, and face to face. TMC publishes multiple magazines including Cloud Computing, M2M Evolution, CUSTOMER and Internet Telephony. TMCnet is the leading source of news and articles for the communications and technology industries, and is read by as many as 1.5 million unique visitors monthly. TMC produces a variety of trade events, including ITEXPO, the world’s leading business technology event, as well as industry events: Asterisk World; AstriCon; ChannelVision (CVx) Expo; Cloud4SMB Expo; Customer Experience (CX) Hot Trends Symposium; DevCon5 – HTML5 & Mobile App Developer Conference; LatinComm Conference and Expo; M2M Evolution Conference & Expo; Mobile Payment Conference; Software Telco Congress; Super Wi-Fi Summit – The Global Spectrum Sharing and TV White Space Event; SIP Trunking, Unified Communications & WebRTC Seminars; Wearable Tech Conference & Expo III; Fitness and Sports Wearable Technology (FAST) Expo II, WebRTC Conference & Expo IV; and more.

For more information about TMC, visit www.tmcnet.com.

MEDIA CONTACTS:

Jennifer Stagnaro
SugarCRM
+1 (408) 454-6900
jstagnaro@sugarcrm.com

Becky Quinlan
BOCA Communications
+1 (916) 508-8050
becky@bocacommunications.com

Rebecca Conyngham
TMC, Marketing Manager
+1 (203) 852-6800, ext. 287

rconyngham@tmcnet.com