As part of the company’s commitment to offering the industry’s best user experience, the Winter ‘18 Release features a new modern and sleek user interface

CUPERTINO, Calif.– January 31, 2018 – SugarCRM Inc., the company that helps organizations build better business relationships, announced today a visually transformed version of its platform that takes CRM out of the legacy world of clunky enterprise software. As part of the company’s Winter ‘18 release of Sugar Cloud, the new interface will give Sugar users an improved experience that mirrors the rest of their digital lives. The new design continues the company’s industry-leading commitment to innovation.

Why does the user interface matter so much in CRM? Because, an engaging and efficient user experience directly affects the engagement and effectiveness of CRM users which directly affects the success of a CRM project.

“People now demonstrate that they can and should intermingle their time spent on personal and business activities. With the compelling design of smartphones, web, cloud and mobile apps, personal technology offers easy and elegant experiences. But while people who are used to compelling applications on their own devices, they must drastically lower their expectations when they go to work,” said Rich Green, Chief Product Officer at SugarCRM. “With the new release of Sugar, we are pleased to introduce a visual restyling of the user interface that will meet the expectations of the modern workforce.”

In developing its new user interface, SugarCRM conducted analysis of leading enterprise software offerings and solicited feedback from customers. The company established three design principles: clarity, consistency and efficiency. The result is a completely transformed visual design that offers a CRM experience that is immersive, engaging, and intuitive.

“CRM has become an indispensable tool for people who interact with customers, so it is very important that employees like using it,” said Mike Leatherwood, the Lead Industrial Development Manager at W.O. Grubb Steel Erectors Inc. “The new look and feel of Sugar is visually stunning. We ask our sales reps to ‘live’ inside the CRM, and this redesign will help ensure they do just that.”

Additional major updates to Sugar Winter ‘18 include:

Actionable Drill Through – Combines actions with insights helping users both understand and manipulate data with greater ease. Users can now view and interact with Sugar data by simply clicking into a chart.

Product Catalog Dashlet – Helps users visually navigate the product catalog, find items they’re looking for and quickly add them to a quote. This new dashlet puts important data right at the user’s fingertips and makes it easier to quickly create and edit quotes.

Sugar Winter ‘18 is available for Sugar Cloud customers today. For more information and to sign up for a free trial, please visit

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 2 million individuals in over 120 countries rely on SugarCRM. To learn more visit or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.