Sugar Sell Makes the Hard Things Easier with Automation for Core Sales Force Automation Competencies and AI-Powered Predictability 

SAN FRANCISCO – February 22, 2023 – SugarCRM, provider of the award-winning AI-driven CRM platform, today announced it has been named to the Constellation ShortList™ for Sales Force Automation in Q1 2023.   

To compile this ShortList of 12 vendors, Constellation evaluated more than 70 solutions, based on client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research. 

In the ShortList, Constellation Research Vice President and Principal Analyst Liz Miller underscores the paramount importance of SFA usability for sales teams’ adoption, making mobile access, Artificial Intelligence (AI) and machine learning (ML) powered digital assistants, automated workflows and processes for data capture, entry and analysis must-have features. “Users from sellers to supervisors expect more robust account analytics and insights that directly benefit salespeople and tools that reduce manual data entry and surface actionable insights for optimized performance,” said Miller.  

Sugar’s sales force automation solution, Sugar Sell, empowers sales teams to drive revenue, increase efficiency, shorten sales cycles, and deliver meaningful buying experiences. Powered by SugarPredict, Sugar Sell helps accelerate deal velocity and improve productivity with AI-driven lead conversion, Ideal Customer Profile (ICP), and opportunity-close predictions.   

“We’re proud that Constellation Research has recognized SugarCRM for our leading sales automation solution that addresses the needs of today’s next-gen sales organizations,” says Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM. “Sugar Sell empowers sellers to focus on the right leads and opportunities, engage customers anywhere, manage pipeline and forecast, and quote and close deals efficiently, letting the platform do the work.”  

About the Constellation ShortList
Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation and streamline business processes. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research. The portfolio is updated at least once per year as the analyst team deems necessary based on market conditions. 

About SugarCRM
SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier. 

Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.  

For more information about SugarCRM, visit: 

Media Contacts:
Erin Lutz  
Lutz Public Relations and Marketing

Sarita Kincaid
Vice President, Corporate Communications, SugarCRM