The Sugar Platform is Recognized for Enabling Companies to Better Engage with Customers, Increase Brand Loyalty and Grow their Businesses

CUPERTINO, Calif. – January 14, 2016 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, announced today thatTMC, a global, integrated media company, has named Sugar as a winner of the 2015 Customer Experience Innovation Award presented by TMC’s CUSTOMER magazine.

“Sugar is a platform that helps companies better understand and engage with customers so they can grow their business,” said Larry Augustin, CEO, SugarCRM. “This award reflects the success we’ve achieved in putting individual employees at the center of our CRM solution. This approach enables individual-to-individual connections between customers and employees and leads to faster, more consistent, and more personalized communication for a more seamless customer experience.”

SugarCRM was recognized by TMC because it is an innovative, flexible and affordable CRM. Organizations that take full advantage of Sugar utilize it as the hub of their entire organization, bringing together all customer data to deliver the right information to employees and customers at the right time. Sugar coordinates the actions of all customer-facing employees to deliver a seamless experience through the entire customer lifecycle. The Sugar platform offers an intuitive and customizable user experience that is consistent across the mobile and desktop interface.

Congratulations to SugarCRM for receiving a 2015 Customer Experience Innovation Award. SugarCRM has been selected for enhancing the customer experience and improving business relationships,” said Rich Tehrani, CEO, TMC. “We’re pleased to recognize this achievement.”

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5 million individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.


Since 1982, CUSTOMER magazine (formerly Customer Interaction Solutions) has been the voice of the call/contact center, CRM and teleservices industries. CUSTOMER has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, CUSTOMERstrives to continue to be the publication that holds the quality bar high for the industry. Please visit

About TMC

Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. This presents branding, thought leadership and lead generation opportunities for vendors/sellers.

TMC’s Marketplaces:

  • Unique, turnkey Online Communities boost search results, establish market validation, elevate brands and thought leadership, while minimizing ad-blocking.
  • Custom Lead Programs uncover sales opportunities and build databases.
  • In-Person and Online Events boost brands, enhance thought leadership and generate leads.
  • Publications, Display Advertising and Newsletters bolster brand reputations.
  • Custom Content provides expertly ghost-crafted blogs, press releases, articles and marketing collateral to help with SEO, branding, and overall marketing efforts.
  • Comprehensive Event and Road Show Management Services help companies meet potential clients and generate leads face-to-face.

For more information about TMC and to learn how we can help you reach your marketing goals, please visit

Company Contact:

Andrew Staples
+1 (408) 913-2395

Becky Quinlan
BOCA Communications
+1 (916) 508-8050

TMC Contact:

Rebecca Conyngham
Marketing Manager
+1 (203) 852-6800, etx. 287