SugarCRM Named a 2016 IBM Beacon Award Winner for Outstanding Commerce Solution

IBM Beacon Awards Recognize Select Business Partners for Delivering Advanced IBM Solutions to Bring Clients into the Cognitive Era

CUPERTINO, Calif. – February 17, 2016 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with one of the most innovative, flexible and affordable CRM solutions on the market, announced today it has been named a winner of a 2016 IBM Beacon Award for Outstanding Commerce Solution. The SugarCRM and IBM Marketing Cloud solution, part of the IBM Commerce portfolio, helps break down silos between marketing, sales and service departments, and across digital and human touch points to provide an extraordinary customer experience.

Each year, this honor is awarded to a select number of IBM Business Partners who have delivered exceptional solutions to drive business value and transform the way clients and industries do business in the future. The 2016 awards recognize achievements across a wide range of solution areas, including IBM Watson, cloud and analytics that are helping to bring clients into the cognitive era.

“We’re honored to receive this award from IBM. It validates how important it is for organizations to gain insight and intelligence into customers across all stages of the buyer’s journey,” said Larry Augustin, CEO of SugarCRM. “In the cognitive era, many businesses around the world turn to SugarCRM to provide better, more informed, and more personalized interactions with each customer.”

The Beacon Awards are an integral part of IBM’s Business Partner recognition program. Announced at the IBM PartnerWorld Leadership Conference in Orlando, Florida, United States, the winners are selected by a panel of expert judges consisting of IBM executives, industry analysts and members of the press. IBM’s Beacon Awards recognize business partners who have demonstrated business excellence in delivering IBM-based solutions to clients around the world to drive transformation and business growth. This year’s awards recognized business partner achievements across 24 award categories.

“To keep up with the emerging cognitive era, IBM Business Partners must deliver innovative solutions that unlock the value of data for customers in a whole new way,” said Marc Dupaquier, general manager, IBM Global Business Partners. “As a Beacon Award winner, SugarCRM embodies this ideal, consistently presenting clients with new ways of solving problems and transforming their industries with IBM solutions.”

For more information about the IBM Choice and Beacon Awards, visit

To learn more about IBM PartnerWorld, a comprehensive program that offers marketing and sales resources, training, certification and technical support to help create new revenue and market opportunities for IBM Business Partners, visit


SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Sugar pricing is simple and affordable, so it can deploy it to all customer-facing employees, and know what it’s going to cost. Recognized by leading industry analysts as a CRM visionary and innovator, Sugar is used by more than 1.5 million individuals in over 120 countries. To learn more visit SugarCRM or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.


Andrew Staples
+1 (408) 913-2395

Becky Quinlan
BOCA Communications
+1 (916) 508-8050