SugarCRM Launches i2i Customer Journey Workshop Series

Internationally Recognized Customer Strategist Phil Winters to Lead 10 Global Workshops, Kicking off May 12 in New York

CUPERTINO, Calif. – May 6, 2015 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, has officially launched its i2i Customer Journey Workshop series, headlined by customer strategist, author and speaker Phil Winters. The workshop series follows SugarCRM’s recent announcement that unveiled a new vision that fuses Customer Journey Mapping with CRM, closing the gap between understanding customers and taking the actions that make customer relationships extraordinary.

“Customers are in charge today,” said Phil Winters. “They’re hyper-connected, informed by countless communication channels, and their expectations are sky-high. Our i2i Customer Journey Workshop series will show attendees how to map their customer journey from the customer’s point of view, and learn to apply their understanding of each individual-to-individual—i2i—connection to transform their business, one customer at a time.”

As part of SugarCRM’s “reimagined” vision of CRM, the company is challenging organizations to see themselves from the customer’s point of view and develop a comprehensive map of the customer journey – from awareness and consideration, to purchase, satisfaction, retention, and advocacy. Workshop attendees will learn from internationally known author of Customer IMPACT Agenda, Phil Winters, how to map the journey and identify the individuals involved along the way – on the supplier’s side as well as the customer’s side. By identifying the key points of engagement along the way – the i2i Connections—attendees learn how to build an actionable journey map that dramatically enhances business performance, customer engagement and satisfaction.

Winters has helped more than 300 organizations, including Amazon, Deutsche Telekom, Panasonic and Tripadvisor reorient their businesses based on a deeper understanding of their customers.

The first i2i Customer Journey Workshop is scheduled for May 12 in New York. Attendance is FREE as a guest of SugarCRM. Additional dates and locations are planned for:

  • May 12 – New York
  • May 14 – Chicago
  • May 21 – Costa Mesa, CA
  • May 26 – Monterrey, Mexico
  • May 28 – Mexico City, Mexico
  • June 23 – Munich, Germany
  • June 25 – Frankfurt, Germany
  • July 22 – Sydney, Australia
  • September 17 – London, England
  • September 24 – Zurich, Switzerland

For more details on the i2i Customer Journey Workshop series, including an agenda and registration information, visit:

For additional background on Phil Winters, please visit:


SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow@SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks and SugarUX is a service mark of SugarCRM, Inc. Third-party trademarks mentioned are the property of their respective owners.


Jay Fiore
+1 (408) 913-2245

Becky Quinlan
BOCA Communications
+1 (916) 508-8050