SugarCRM Presents its Vision of a Modern CRM That Is Informative, Individualized, Integrated and Intelligent

CUPERTINO, Calif. – May 10, 2016 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, today announced it will present at CallidusCloud Connections (C3), one of the world’s largest sales, marketing, learning and customer experience conferences.

At the event, Martin Schneider, head of product evangelism at SugarCRM, will discuss how Sugar deepens customer relationships across the entire customer journey by powering individual-to-individual connections that are informative, individualized, integrated and intelligent. In addition, he’ll discuss how new digital technologies are dramatically changing the business landscape. Empowered customers expect companies to deliver products, services and communications tailored to their individual needs. A modern CRM can be the central hub for information about customers—a critical data source to inform human and digital touchpoints during every customer interaction.

“Companies around the globe are transforming their businesses by reinventing the way they build customer relationships,” said Giles House, CMO at CallidusCloud. “SugarCRM helps companies provide a great customer experience. We are delighted that they are part of C3 and adding to the discussion about building extraordinary relationships.”

Martin Schneider’s session, “Stop Betting on a Losing Hand—Win Big With a Different Kind of CRM,” will take place on Tuesday, May 10 at 5:15 p.m. in room Lafleur 1 at the Wynn, Las Vegas.

C3 attendees interested in learning more about SugarCRM can find the company at Booth No. 300 in the Expo Hall in the Lafite Ballroom.


SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5 million individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.


Andrew Staples
+1 (408) 913-2395

Becky Quinlan
BOCA Communications
+1 (916) 508-8050