Data Enrichment, Machine Learning and Intelligent Agent Technology Combine to Give Users New Power to Build Extraordinary Relationships
SugarCon 2016 – SAN FRANCISCO – June 15, 2016 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, today demonstrated its vision for intelligent CRM at SugarCon, its annual conference for customers and partners.
SugarCRM’s vision for Intelligent CRM begins with Sugar Intelligence Service™. The new service, currently in development by SugarCRM, is designed to combine data from best-in-class external sources with company CRM data to provide a comprehensive view of the customer. Further, the Sugar Intelligence Service adds predictive analytics capabilities to make intelligent recommendations for next best actions in customer interactions. The Sugar Intelligence Service represents the next step in the evolution of CRM.
By integrating data from external sources, Sugar Intelligence Service is designed to enable users to provide small nuggets of information for a customer (e.g. email, name, company), and Sugar then provides further information to provide more detailed insight into the customer’s organization. The result is a one-stop shop of information that combines comprehensive external data with a complete record of interactions between the seller and the customer.
At SugarCon 2016, Rich Green, SugarCRM’s chief product officer, demonstrated Sugar’s vision for CRM by showcasing what is possible when the Sugar Intelligence Service is combined with artificial intelligence and intelligent agent technology. His demonstration introduced SugarCon attendees to “Candace,” an AI-powered intelligent agent that guides and assists users in interactions with customers, helping them plan meetings, build deeper connections, recommend best actions, and respond to late breaking developments as relationships evolve.
“The Sugar Intelligence Service, and our vision for incorporating intelligent agent technology into Sugar, builds on technology from our recent acquisitions of Stitch and Contastic,” said Green. “In the near future, we plan to give Sugar users the ability to gather and analyze customer intelligence from a broad range of sources so that people spend less time entering data into the CRM and more time learning from it.”
Pricing and availability of the Sugar Intelligence Service will be announced at a future date.
SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5 million individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.
NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.
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