CUPERTINO, Calif. – September 9, 2015 – SugarCRM Inc., a company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, today announced that Rodobens (Brazil), and Henry Wurst Inc. (USA) are using IBM Marketing Cloud and SugarCRM to deliver exceptional customer experiences across the entire buyer journey.

Rodobens, one of Brazil’s top 100 conglomerates, with more than 4,000 employees, is a diversified financial services and automotive company. Rodobens will be using IBM Marketing Cloud and Sugar to give tablet-equipped staff at car dealerships the ability to deliver coordinated personalized service to customers. The company will also use Sugar to create an integrated view of customer data stored in disparate systems. As a result, staff can identify opportunities to cross sell and up-sell financial and insurance products that are relevant to the customer.

“We’re very excited about how Sugar and IBM Marketing Cloud can work together to drive a customer-centered transformation in our business,” said Rodobens CRM director, Samara Brizante. “With Sugar and IBM Marketing Cloud, we are looking to gain deeper insights into our customer base – who they are, what is important to them, who their relationships are, how much each one spends with us, and what the contribution margin of each customer is.”

Henry Wurst Inc. is a U.S.-based integrated marketing services company that provides quality printing, production, mailing, e-messaging, kitting and inventory management of marketing materials. The company’s implementation will use IBM Marketing Cloud as a common digital communication platform and will rely on robust data sharing to view the latest marketing communications and behaviors both from human and digital touchpoints. As a result Henry Wurst will be able to provide better and more informed interactions with each customer.

“We’re pleased to see how well this solution is being received by our customers,” said Larry Augustin, SugarCRM CEO. “IBM Marketing Cloud and Sugar have immediately resonated with clients who are looking to improve customer engagement and business performance. Together, Sugar and IBM Marketing Cloud enhance customer relationships while making marketing more efficient, sales more productive and service more satisfying.”

IBM Marketing Cloud and SugarCRM

IBM Marketing Cloud and SugarCRM empower the delivery of exceptional experiences for customers across the buyer journey by leveraging customer data, providing analytical insights and automating relevant cross-channel interactions.

Integration with Sugar customer relationship management software provides:

  • Automatic Customer Data Sync: Automatic data synchronization between Sugar and IBM Marketing Cloud delivers a complete view of customer activity across all departments and functions, and eliminates data duplication and inconsistencies.
  • Customized Alerts: Alerts can be set to inform key stakeholders in any department when a customer reaches a certain score or rank. Scoring models can be built based on a broad range of behaviors.
  • Contact Insight: Enables users across Sales, Marketing and Service to open and track all interactions with customers and prospects. Sales personnel can add contacts in the CRM system and trigger automatic inclusion in marketing programs.
  • IBM Marketing Cloud emails sent directly from Sugar: Sales teams can customize pre-configured email templates and use them to communicate personally with their customers and prospects.

“At IBM, we’re committed to delivering exceptional experiences for customers across the entire buyer journey,” said John Mesberg, General Manager, Offering Management and Strategy, IBM Commerce. “Our integration with Sugar enables us to tap a rich store of customer data that includes all touchpoints – both human and digital. This comprehensive view makes for better decisions and more meaningful interactions at every step. We’re very pleased at the added value this integration delivers to our users.”

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow@SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks and SugarUX is a service mark of SugarCRM, Inc. Third-party trademarks mentioned are the property of their respective owners.


Jay Fiore
+1 (408) 913-2245

Becky Quinlan
BOCA Communications
+1 (916) 508-8050