Move Designed to Help Customers in the Wake of Recent Currency Fluctuations
CUPERTINO, Calif.– July 18, 2016 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, announced today that it will now accept the British Pound Sterling and the euro for customer orders. Because of the ongoing economic impact of Brexit, SugarCRM updated how it processes payments to give UK customers the option to place orders and pay the company in US dollars, euros or British pounds and other European customers the option to pay in US dollars or euros.
“Because of the uncertainty of the financial markets in the aftermath of the Brexit vote, we felt the right thing to do was to work with our UK and European customers and partners to provide them the option to pay in local currencies,” said Steve Valenzuela, chief financial officer at SugarCRM. “As we have grown as a company and increased our sales to enterprise customers, we have an increasing number of customers signing multi-year agreements. By offering pricing in local currency, we can provide these customers with greater cost certainty over the life of their subscription.”
Now, any new contract between SugarCRM and UK organizations can be transacted in US dollars, British pounds or euros. Customers in other European countries can choose to conduct transactions in US dollars or euros. Eligibility for pricing in pounds or euros is determined by the customer’s billing address.
Current per user/per month pricing for in GBP is £32 for Sugar Professional, £52 for Sugar Enterprise and £120 for Sugar Ultimate. In euros, per user/per month pricing is €40 for Sugar Professional, €65 for Sugar Enterprise and €150 for Sugar Ultimate. For more information about SugarCRM pricing, please visit: https://www.sugarcrm.com/products/intl-pricing.
SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5 million individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.
NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.
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