Monash IVF Group Chooses SugarCRM to Provide a Better Level of Patient Care with Improved Lead and Enquiry Management

Data Security and Sovereignty a Key Deciding Factor in CRM for Leading Fertility Research and Treatment Centre

SYDNEY, Australia – June 22, 2017 – SugarCRM Australia PTY LTD., the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, today announced that specialist assisted reproductive technology and diagnostic ultrasound business, Monash IVF Group has engaged SugarCRM to provide cloud software for patient enquiry management, with the first phase of the project roll-out currently underway.

Monash IVF has been a driving force in the development of assisted reproductive technologies (ART) in Australia and overseas since the 1970’s. Recognising that new fertility patients are often overwhelmed by the wealth of information available, Monash IVF offers a free consultation with a trained nurse to talk to prospective patients. With 600 employees across New South Wales, Victoria and Queensland and a large volume of enquiries which often need more than a single follow up, Monash wanted to provide an even better level of care to patients and prospective patients.

“Monash IVF has the leading IVF science and some of the highest baby take home rates in the world, but I wanted to make sure we could also continue to exceed our patient’s service and channel communication needs as well. We wanted a technology solution that would help our staff support patients – and potential patients – through what for many, is a daunting and emotional journey,” said Everard Hunder, Group Marketing Manager, Monash IVF.

Monash IVF reviewed a number of vendors in the CRM space but ultimately chose SugarCRM cloud software for its ease of implementation, functionality and security protocols.

“Monash IVF Group is a leading fertility research and treatment centre that is looking to help patients navigate through and understand a lot of different and often complicated information. We’re looking forward to supporting Monash IVF Group in connecting with and informing its patients and prospects about the life changing services that it offers, helping patients get the right information when they need it most,” said Mark Troselj, Vice President, APJ, SugarCRM.

Reseller CRM Strategy was involved in the deployment with SugarCRM.

“CRM Strategy is supporting Monash IVF with solution vision and design as well as deployment of SugarCRM software. Our team is very proud to have been part of the business transformation and discovery sessions, which led Monash IVF to think about a bigger CRM strategy for the organisation,” said Brett Cruickshank, CEO, CRM Strategy.

About SugarCRM
SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 2 million individuals in over 120 countries rely on SugarCRM. To learn more visit or follow @SugarCRM.

About CRM Strategy
CRM Strategy have been delivering CRM solutions for 21 years and are a full service consultancy service. Based in Melbourne but servicing clients nationally in Australia and New Zealand, the consultancy team offer solution design, development, deployment and success management to ensure the final solution delivers the value desired by the client. More can be found at