Keynote Speaker Scott Stratten to Headline SugarCRM’s SugarConnection in Boston

Global Customer Event Series Helping Clients Amplify Competitive Advantage Through Customer Experience Innovation

CUPERTINO, California – August 20, 2019 – SugarCRM Inc.®, the company that helps organizations deliver exceptional customer experiences, is gearing up for SugarConnection Boston – where the company will bring sales, marketing, brand and relationship expert, Scott Stratten to the stage as keynote speaker in the second of four global events exclusively for Sugar customers and strategic partners.

Named a top five social media power influencer by, Stratten will elevate the conversation by putting the focus back on what matters most to current and potential buyers – values like trust, authenticity, relationships and service, and he’ll do it with humor, passion, candor and real world stories that resonate with the audience.  As the president of UnMarketing, Scott has transformed how corporations like PepsiCo, Century 21, Fidelity and Microsoft do business with radical insights on how to engage better with customers through social and viral marketing.

“We’re thrilled to welcome Scott to SugarConnection Boston” said Chris Pennington, Chief Customer Officer of Sugar. “We know our customers are facing unparalleled challenges and opportunities in their industries, and we’re committed to helping them scale their solutions to create customers for life. Scott’s unique take on marketing will leave attendees thinking how they, too, can elevate their marketing to unprecedented heights.”

Customers can expect a highly-focused customer event which follows on the heels of the very successful SugarConnection San Francisco experience held last month, and will take part in a unique opportunity to learn how to deploy Sugar’s rapidly-growing suite of customer experience solutions to increase revenue, deliver superior customer care and maximize loyalty.

Registration is now open for the Boston event being held at the Babson Executive Conference Center on September 25, 2019. Dates and venues for subsequent roadshows in Paris and Mexico City will be announced shortly and are expected to sell out quickly. Customers can learn more and reserve their spot here.

About SugarCRM

SugarCRM is a customer experience management leader enabling businesses to create profitable customer relationships by delivering highly relevant, personalized experiences throughout the customer journey. We empower companies to strengthen existing customer relationships, create new ones through actionable insights and intelligent automation and better understand the customer every stage of the journey. This enables businesses to accelerate demand generation, grow revenue, deliver superior customer care and increase loyalty. Our easy-to-use, intuitive platform makes customer experience management easy and accessible for everyone, allowing marketing, sales and services professionals to focus on high-impact, value-adding activities that create customers for life.

Based in Silicon Valley, SugarCRM is backed by Accel-KKR. More than 2 million individuals in over 120 countries rely on SugarCRM.

To learn more visit or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.

Media Contact:

Angela Connor
Change Agent Communications