Sugar Does the Work to Integrate CRM and ERP Data to Supercharge Sales Success, Drive Intelligent Account Management, and Deliver Personalized Experiences to Every Client 

SAN FRANCISCO – June 12, 2024 SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced that Kreato, a leading Colombian prefabricated concrete manufacturer, is achieving breakthrough sales success with Sugar Sell, SugarCRM’s flagship sales automation solution. The company has uncovered over 8,800 new sales opportunities, while revolutionizing its sales processes and driving business growth.

Kreato specializes in the development and manufacturing of unique prefabricated concrete products that mimic nature. The company’s products enhance the aesthetic appeal and functionality of urban parks and tourist attractions across Colombia, including Bogotá’s Movistar Arena, the Salt Park of Zipaquirá, and the Colombo French School in La Calera.

Sugar Sell empowers Kreato to develop close, lasting relationships with customers, including some of Colombia’s biggest names in construction such as Constructora Bolívar, Constructora Colpatria, and Amarilo. Kreato enlisted the CRM expertise of Sugar partner SASA to implement Sugar Sell to meet its business and industry needs.

With Sugar, Kreato now has intelligent account management. With over 700 active customers daily, Kreato relies on Sugar to manage customer data and interactions, empowering its sales teams with valuable sales insights key to building stronger relationships and delivering personalized experiences. 

Predictive analytics capabilities enable the company to measure sales performance, identify key opportunities, and make data-driven decisions to drive business growth and success. Additionally, Sugar Sell’s user-friendly interface streamlines Kreato’s sales process, allowing sales representatives to manage leads, monitor opportunities, and track sales outcomes efficiently and accurately.

“Sugar has provided invaluable support to Kreato to transform our sales processes and achieve our business objectives to build customers for life and ensure no opportunity is missed,” said Sandra Ramírez, Commercial Coordinator at Kreato.

“With Sugar, we now have a centralized sales automation tool that integrates our CRM data with our marketing automation platform and ERP system. This allows us to synchronize data across systems, automate data entry, and significantly streamline processes. Moreover, critical information is never lost. With Sugar, we have identified over 8,800 new opportunities and with intelligent account management through comprehensive insights into our business and customers,” added Ramírez.

“Sugar Sell has made lost sales opportunities a thing of the past by unlocking vital sales insights, such as purchasing behavior,” said Paul Farrell, SugarCRM’s Chief Product Officer. “Leveraging Sugar Sell and Sugar’s industry focus in manufacturing and construction, Kreato has transformed its sales strategies, unlocked growth opportunities, and elevated customer engagement for long-term success”

Read the case study for more information about how Kreato is fueling business growth with Sugar.

About SugarCRM

SugarCRM offers software solutions that help marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier.

Thousands of companies in over 120 countries rely on Sugar by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.

For more information about SugarCRM, visit:

Media Contacts:

Erin Lutz
Lutz Public Relations and Marketing (for SugarCRM)

Sarita Kincaid
Vice President, Corporate Communications, SugarCRM