SugarCRM has forged a new partnership with The Joint Chiropractic

CUPERTINO, Calif. – January 31, 2019 – SugarCRM Inc.®, the company that helps organizations build better business relationships, has forged a new partnership with The Joint Chiropractic, an emerging growth company that is reinventing chiropractic by making quality care convenient and affordable for patients seeking pain relief and ongoing wellness.

The agreement demonstrates SugarCRM’s flexibility and understanding of the importance of chiropractic-specific product solutions. As an external, leading-edge CRM solution, SugarCRM is versatile enough to handle patient data, sales transactions, appointment scheduling, regulatory compliance and relationship management with The Joint’s franchisee network.

“SugarCRM understands the operational expectations in our membership-based, walk-in, no-insurance franchise model,” said Peter D. Holt, president and CEO The Joint Chiropractic. “The platform will be a tremendous benefit to our system in terms of productivity and immediate access to information that will streamline processes across our network, including patient and clinic support.”

SugarCRM chief executive officer, Larry Augustin, said: “Our work with The Joint offers a platform with real-time, self-service that saves staff time and is universally accessible.”

“We recognize that managing the patient journey is crucial to their business, and we relish the opportunity to build a lasting and fruitful partnership with The Joint, as we do with all of our customers.”

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About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. More than 2 million individuals in over 120 countries rely on SugarCRM. To learn more visit or follow @SugarCRM.

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