Case Study: Mergermarket Group

Mergermarket Group leverages SugarCRM for Real Enterprise ROI


  • Rapid growth among its global sales force and the opening of regional offices across the world required the company to seek a new solution CRM solution.
  • Mergermarket required a new solution to replace a deficient Goldmine CRM system.


  • Mergermarket installed Sugar Enterprise Edition to allow management to establish a global database of clients and give them real-time reporting capabilities and to measure client profitability.
  • The marketing team now leverages Enterprise Edition for outbound campaigns, accounts uses it to scan contracts and handle customer payments and finances, and customer service has integrated Enterprise Edition with a surveying solution to capture product and service feedback.