SugarCRM posts new growth record and invests in the expansion of Asia Pacific

Article type: 
Press Release

Announces new Regional Sales Director for Asia Pacific and unveils key company milestones

Sydney, Australia – 12 February 2014 - SugarCRM, the company that enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market, announced its recent corporate growth, unprecedented customer traction and worldwide momentum. The continued growth in Asia Pacific remained strong—with a 28 percent year-over-year increase in sales and the new appointment of Wayne Goss as the company’s Regional Sales Director for Asia Pacific.

Based in Sydney, Goss takes on a newly created role where he will be responsible for increasing SugarCRM’s market share, cultivating sales opportunities with high-profile brands and supporting channel partners across the Asia Pacific region. Prior to SugarCRM, Goss was IBM’s National Competitive, Strategy and Engagement Leader. He has 15 years of enterprise IT management experience and was responsible for developing strategies to address traditional and emerging competitors for all of IBM’s brands in Australia and New Zealand.

Larry Augustin, CEO of SugarCRM said, “SugarCRM has enjoyed tremendous growth in our business this quarter and Asia Pacific is one of our fastest growing revenue regions globally. We are delighted to have Wayne on board to drive our business even further as SugarCRM continues to see opportunities for expansion in the small to mid-tier enterprises.”

Over the last 12 months, SugarCRM has delivered nearly 90 new customers in Asia Pacific. New Zealand, China and Japan witnessed the strongest growth with more than 55 percent, 65 percent and 52 percent increases respectively over the last year.

Last week, SugarCRM announced that the company achieved more than 75 percent year-over-year revenue growth with 17 quarters of consecutive growth in 2013. Other key corporate milestones included:

  • The completion of a USD$40 million equity investment by Goldman Sachs & Co in August 2013 that will fund the company’s investment for global expansion. The investment will contribute towards SugarCRM’s growing global customer traction, driving innovation in its user experience design, CRM-integrated social collaboration platform and integrated mobile solution.
  • A new release of SugarCRM was announced last November with an enhancement that reinforces its reputation as a company that places the individual at the centre of its solution. The new version of Sugar UX™, offers an immersive, intuitive interface to CRM, and Sugar PurePrice® provides price points that make CRM affordable for all customer-facing individuals.

According to Gartner Research, CRM will represent the largest segment of enterprise software by 2017— eclipsing even ERP and analytics — increasing to a USD$36.5 billion worldwide market.

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.4M individuals in 120 countries rely on SugarCRM. To learn more visit or follow @SugarCRM.

For further information, please contact:

Adam Knight / Gabriel Wong
Espresso Communications
Phone: +61 2 8016 2200
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