SugarCRM CEO, Larry Augustin, to Deliver Keynote on Social CRM at Congreso Internacional CRM Mexico 2011

MEXICO CITY – December 5, 2011 – Through the use of social media, sales teams now have the ability to gain additional insights into their prospects and existing customers that they may not have had access to otherwise. To address the growing need for social business in Latin America, SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, today announced that the company’s CEO, Larry Augustin, will deliver a keynote on the subject in Mexico City.

What: A keynote presentation called, “The Social Business Revolution,” will highlight five key rules for social CRM

Who: Larry Augustin, chief executive officer of SugarCRM will speak to an audience of 600+ attendees

Where: Congreso Internacional CRM Mexico 2011 at WTC, CD, De Mexico

When: December 6th at 10:40 a.m.

Register: To attend the event, register online.

What’s the Impact of Social CRM on Sales Teams?
Social media has a huge impact on how sales uses a CRM system because:

  • It promotes better engagement between sales teams and their prospects – There are now more ways to enter into two-way conversations with customers.
  • It creates efficiencies for the sales team – Sales teams have access to a 360-degree view of the customer that allows them to provide a better, more customized solution to meet a customer’s unique needs.
  • It lets sales teams take immediate action – There are fewer delays in sales processes because the teams have the ability to remain up-to-date on social media interactions on a global scale in real-time.

How Does SugarCRM Enable Social CRM?
Social CRM is all about external customers, not just behind-the-firewall collaboration. Sugar dramatically expands the ability to collaborate with customers and partners no matter where they are located. To further enable successful sales, Sugar allows sales teams to take advantage of current business data, aggregated from both traditional media and social media tools like Facebook, Twitter and LinkedIn.

For more information on SugarCRM’s social CRM capabilities that are available right out of the box, visit the company’s web site. To see SugarCRM’s social CRM capabilities in action, visit the company’s online demo. For more information on Congreso Internacional CRM Mexico 2011, visit the event web site.

About SugarCRM

SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 850,000 end users in 192 countries. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation in publications including CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise. For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email or visit

Media Contact:
Elena Annuzzi
(408) 792-6952