SugarCRM Announces Enhanced Marketing Automation for Sugar Users
New Integration between Marketo and SugarCRM Creates Powerful Lead-to-Cash Solutions
CUPERTINO, Calif.—March 22, 2011—SugarCRM, the world’s fastest growing customer relationship management (CRM) company, and its partner NEPO Systems, a leading provider of open business solutions, announced a new packaged integration between SugarCRM and Marketo, delivering a complete marketing automation
“This new solution brings the power of closed-loop marketing to organizations of all sizes,” said Matthew Cooke, chief executive officer and founder of NEPO Systems. “Companies can now more easily and cost-effectively identify and close new business, as well as gain deeper insight into the effectiveness of their marketing activities.”
“Revenue performance management (RPM) and CRM go hand-in-hand,” said Paul Albright, chief revenue officer at Marketo. “This integration lets our mutual customers create a seamless marketing and sales system to accelerate revenue growth.”
By combining the capabilities of Marketo with Sugar’s CRM functionality, users of the combined solution can turn anonymous web visitors into leads, and track and manage the conversion of leads into closed deals. Robust reporting capabilities in SugarCRM give marketing executives deeper insight into marketing performance.
“The functionality between Sugar and Marketo allows us to make informed business decisions that will continue to drive the growth of our business,” said David Stinson, director of commercial sales at Carpathia Hosting, a leading provider of complex, compliant managed hosting services for government agencies and enterprises and user of the combined solution. “Marketing is now delivering more qualified leads into sales, shortening our sales cycles and increasing the number of deals we can close.”
SugarCRM and NEPO Systems will be hosting a webinar to provide more information about the benefits of its combined marketing solution. The webinar will be March 23 at 1:00 p.m. ET and will feature a detailed case study of Carpathia Hosting’s success using the solution. Register for the event here.
“Marketing is a very important but often underserved department in terms of intelligent, flexible optimization solutions,” said Clint Oram, chief technology officer and co-founder of SugarCRM. “This integrated solution provides organizations with a strong tool to manage their entire lead-to-cash process.”
About NEPO Systems
NEPO Systems provides open source solutions for small and medium-sized businesses and Federal organizations. Offering consulting, professional services and on-demand applications, NEPO helps organizations research, evaluate, implement, host and maintain a variety of Open Source Software solutions. For organizations looking to define their open source strategy, NEPO offers a wide range of expertise to aide in everything from product, competitive and cost analysis to implementation, support and maintenance. And for those organizations looking to free themselves from the traditional overhead of managing and maintaining enterprise software systems in-house, NEPO offers a cloud-based, on-demand enterprise application suite. NEPO's hosted solutions offer clients "pay-per-sip" billing so they can choose to purchase only the features and functions relevant for their individual departments and employee needs. This combination of expert software services and flexible on-demand solutions empowers organizations to quickly implement an enterprise-wide open source strategy, quickly and affordably.
SugarCRM makes CRM Simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than seven million times and currently serve over 700,000 end users in 80 languages. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.
Svenja Op gen Oorth/Anja Klauck
+33 (0) 668 427 968
Martha de Monclin
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