SugarCRM and Olliance Group announce partnership

Offering strategic open source consulting to SugarCRM customers

Cupertino, CA April 4, 2005 – SugarCRM Inc., the leading provider of open source CRM applications, announces a strategic partnership with the Olliance Group, a leading strategic open source consulting firm, to help SugarCRM clients understand the value of open source Customer Relationship Management solutions and incorporate them into their technology roadmaps. The Olliance Group and SugarCRM partnership offers a complete consulting and technology solution package for enterprises evaluating or running open source business applications.

Olliance Group is the leading independent, open source, strategy-consulting firm, offering technology users, suppliers, and the investment community, a comprehensive set of business strategy, technology planning, risk management and investment consulting services. Olliance has more than 20 years of combined open source consulting experience helping firms like: Nokia, The U.S. Navy, Sun Microsystems, and many more, with their open source plans.

SugarCRM is the creator of Sugar Suite, the most popular open source CRM application built on a pure LAMP (Linux, Apache, MySQL and PHP) platform. By leveraging the combined intelligence of CRM developers across the globe, Sugar Suite is a more revolutionary CRM application than what is offered by most proprietary software or hosting companies’ today. Sugar Suite addresses today's business demands, has a low total cost of ownership and is highly customizable.

“We are excited to announce our partnership with Olliance because of their invaluable knowledge about open source implementations in enterprises,” states John Roberts Co-Founder and CEO of SugarCRM. “Our current clients will benefit from Olliance’s assessments, development models, execution plans and strategic direction for an effective CRM implementation.”

“We are extremely impressed with the quality of Sugar Suite. In less than a year they are a better solution than many of the available commercial CRM products. We look forward to helping SugarCRM clients understand and leverage the value of open source business applications,” says Andrew Aitken, Managing Partner of Olliance Group. “SugarCRM has gained a large customer base in a short period of time, and together our services will enhance the value customers derive from managing their customer relationships more effectively.”

About SugarCRM Inc.
SugarCRM is the premier provider of commercial open source customer relationship management applications for companies of all sizes worldwide. SugarCRM was founded in 2004 by three Silicon Valley CRM professionals with over twenty years of CRM experience spanning marketing, application design and engineering. The company is headquartered in Cupertino, California and can be reached by email at, or by visiting

About Olliance Group
Olliance Group is the leading independent open source strategy consulting firm, offering a suite of proven business strategy, technology planning, risk management, and executive education services. Olliance Group's blend of industry veterans and open source experts enables organizations to leverage open source for competitive advantage and economic gain. Olliance helps firms as diverse as Sun Microsystems, IBM, the United States Navy, and Nokia develop and implement successful open source strategies and programs. More information about Olliance Group is available at