SugarCRM Helps Sales Professionals Close Deals Faster with the Latest Version of its Flagship Product

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Press Release

Sugar 6.5 Includes New Search and Navigation Capabilities to Further Boost User Productivity and Satisfaction

SUGARCON – SAN FRANCISCO, Calif. – April 24, 2012 – SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, today announced a new version of its flagship product, Sugar 6.5, at its annual customer, user and partner conference, SugarCon 2012. Sugar 6.5 introduces significant architectural enhancements, as well as performance improvements to increase productivity and satisfaction for the end user.

Pivoting from the legacy approach to CRM design that has typically been solely focused on sales management, Sugar 6.5 ushers in a new era of CRM focused on end users first. By arming sales professionals with an easy-to-use application that they can access from any browser or mobile device, Sugar is heavily focused on enabling increased user productivity with simplified navigation through an enhanced user interface design, full-text search functionality, and new calendar and scheduling capabilities.

"Better search capabilities mean that the product works the way users work, providing them a new way to search for and find the critical customer information they need to run their business,” said Clint Oram, co-founder and CTO of SugarCRM. “Instead of using wizards or clunky database queries, users can simply type in what they are looking for. For a generation of business people who grew up using Google, this is CRM search the way it was meant to be."

Customers like E3 Technology, Inc. experience the power of the Sugar platform every day. “SugarCRM offers an affordable CRM package with broad capabilities,” said Michael Leach, vice president, sales at E3 Technology, Inc. “While their feature set and basic value proposition earned my interest, Sugar's dedication to continual improvement has reaffirmed our commitment as a SugarCRM customer. We’re very pleased with the redesigned interface as we see this platform as an instrumental tool for bolstering our team’s productivity.”

Additional Sugar 6.5 key benefits and features include:

Increased ease and speed for finding critical information

  • An updated user interface to make finding and accessing customer information even easier
  • Improved navigation with full-text search so that users find the information they need, faster

New calendar with dynamic scheduling

  • A new calendar feature that uses a modern drag-and-drop UI, while supporting recurring meetings
  • Integration with the iCal standard as well as easy integration with other calendars used by business professionals today

Architectural and performance improvements

  • Abstracted database layer that enables simplified and more highly performing database access
  • Dramatic performance improvements across the database and UI layers, including client-side caching to deliver sub-second screen refreshes
  • Optimized growth and scalability with support of IBM DB2 and IBM PureSystems

Tighter integration with leading applications

  • Easy import feature for LinkedIn contacts
  • Enhanced Microsoft Outlook integration
  • Greater social business and smarter commerce capabilities through integration with IBM Connections and IBM SmartCloud for Social Business

At SugarCon, technology partners announcing new or enhanced product integrations with SugarCRM include Lucid Imagination, EasyAsk, inBOX25, Transverse, SierraCRM, NextPrinciples, Inc., engajer, UserVoice, Vocalocity, Colosa Inc., BitRock Inc. and Faye Business Systems Group. Demos of new integrations will be on display at the SugarCon Showcase at the Palace Hotel in San Francisco April 23-24. In addition, numerous partners have provided an endorsement highlighting the value that Sugar 6.5 brings to the market (please see the separate partner quote sheet).

Please see other SugarCRM announcements from SugarCon about the company’s Q1 2012 momentum, additions to the company’s channel partner program, and the annual SugarCRM channel partner awards.

More About SugarCon 2012

SugarCon 2012’s theme is “Explore the Possibilities of CRM,” inspiring attendees to dig deeper into the vast capabilities that CRM offers. In keeping with SugarCRM’s open approach to business, the CRM community, not SugarCRM, built the conference schedule based on attendee suggestions and online voting. The event will offer eight tracks with more than 80 breakout sessions, as well as separate UnCon and training programs.

For more information on SugarCon 2012, visit the event web site. To register for the event, visit the registration page.

About SugarCRM

SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 1,000,000 end users in 192 countries. Over 7,000 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit You can also connect with SugarCRM on Facebook, Twitter and YouTube.

Media Contact:
Elena Annuzzi
(408) 792-6952



Sugar 6.5 Partner Quote Sheet

Adobe EchoSign

"Adobe EchoSign is the leader in esignatures and web contracting, and our customers are passionate about the value EchoSign brings to their organization," said Amy Wang, product manager at Adobe EchoSign. "With direct integration into SugarCRM, EchoSign delivers a seamless, secure and compliant online contracting process – contracts are sent directly from the native SugarCRM interface requiring no additional training, signers can execute contracts online in a matter of minutes versus days or weeks, and executed contracts are archived in SugarCRM, offering visibility across the organization."


"CRM is only as good as the information it contains," said Neil Jones, partner development manager at Clicktools. "Clicktools makes it easy for SugarCRM users to collect customer information at all stages of the customer journey and integrate it into Sugar6.5 in real-time. Whether it is through surveys, call scripts or web forms, Clicktools easy to use application drives improvements in customer experience and enhances the single view of the customer while reducing costs."


"Organizations around the world want to attract and retain the best customers, improve brand loyalty, and increase customer satisfaction while lowering operational costs," said Jeff Schick, vice president, social software, IBM. "For social business, creating an exceptional customer experience using social and analytics tools is critical to meet the needs of today's customers. The new collaboration between IBM and SugarCRM helps sales teams to be even more efficient in working with clients, helping them close deals faster."

Lucid Imagination

"We are very pleased that SugarCRM has chosen LucidWorks as a way to bring open enterprise search to its own open-platform CRM product," said Paul Doscher, CEO for Lucid Imagination. "By connecting with LucidWorks, SugarCRM is improving their customers’ search experience by delivering the search power behind many of the world’s largest e-commerce sites and enterprises with open platform Apache Lucene/Solr."

NextPrinciples, Inc.

"We are excited about the value that we can bring to the growing SugarCRM user community," said Satya Krishnaswamy, CEO for NextPrinciples. "NextPrinciples Insight-to-Action is designed to bridge the worlds of social media and CRM by combining simplicity and powerful analytics for business users."

Riva CRM Integration

"Riva syncs Sugar 6.5 directly to Microsoft Exchange on the back end," said Trevor Poapst, VP marketing and sales for Riva CRM Integration. "So, whether Sugar customers are using Outlook 2010, Outlook Web Access, Office 365, Outlook 2011 for Mac, iPad, iPhone, Android or BlackBerry devices, Riva has them covered with the best sync solution on the market."


"SugarCRM's large and thriving developer and technology partner ecosystem remains one of the key drivers for our customers seeking a CRM solution," said Adam Blitzer, co-founder and COO for Pardot. "The open platform model makes it easy to develop world-class extensions and allows integration between the companies. By pairing Pardot's marketing automation solution with SugarCRM, our customers get a flexible and customizable marketing and sales system that can run on any hardware or cloud."


"We believe that the seamless integration of Partner and Customer Relationship Management is essential for any company with an indirect route to market," said Mike Morgan, CEO of RelayWare. "That's why the two companies chose each other's technology to manage our own customer and partner relationships and why we're building our integration solution for a Summer 2012 release. It will provide SugarCRM customers with a host of high-value features including a powerful CMS offering multi-lingual, content-rich, user-profile-aware partner portals, a broad range of on-portal self service tools and back-office automation for the entire partner lifecycle and every conceivable partner program."


"Sugar 6.5 makes it even easier for users to find and access customer details," said James Messer, CEO and co-founder of Transverse. "By combining this latest release of Sugar with the TRACT activity-based billing module, Sugar users will garner more value from their relationships with customers."

"By integrating UserVoice with SugarCRM we’ve created a seamless, easy-to-use customer solution that combines the best of both platforms while ensuring that customer support agents in UserVoice and sales staff in SugarCRM always have a complete picture of all customer activity across both systems," said Richard White, CEO of UserVoice. "Customer service in UserVoice is enriched by instant access to sales and account activity from SugarCRM and all customer support requests and customer feedback originating in UserVoice are pushed to SugarCRM in real-time, making SugarCRM a complete record of all customer activity."


"To provide the best possible customer service, companies need to connect critical sales and customer service information," said JD Peterson, vice president of product marketing at Zendesk. "The integration between Sugar 6.5 and Zendesk makes organizations more productive by allowing a single view into every customer interaction. This ensures improved cross-departmental communication and high levels of customer satisfaction."