NextPrinciples and SugarCRM Expand Partnership for Powerful 360-Degree View of Customer Social Interaction

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NextPrinciples and SugarCRM Strengthened Partnership Includes Complete CRM Integration and Worldwide Reseller Partner Program

/PRNewswire/ --NextPrinciples, a leader in social analytics and engagement solutions, today announced an expanded partnership with SugarCRM, the market-leading customer relationship management (CRM) company that enables effective customer engagement, to offer brands comprehensive CRM integration across multiple points for various use cases, including sales lead generation, customer care and marketing campaigns. As part of the partnership, NextPrinciples and SugarCRM have created a complete joint go-to-market approach supported by over 10 reseller partners.

NextPrinciples' recently launched Insight-To-Action platform enables medium-to-large companies to create, manage and monitor lasting relationships with customers across social and traditional channels.

"Our Insight-To-Action platform enables companies to provide a consistent customer experience and our existing partnership with SugarCRM makes it possible for us to offer brands a unique and powerful way to integrate social interactions into SugarCRM," said Satya Krishnaswamy, CEO and founder of NextPrinciples. "By working closely with SugarCRM, NextPrinciples is arming brands, as well as our resellers, with an end-to-end solution that is transforming how companies manage their social media interactions."

As a result of NextPrinciples' partnership with SugarCRM, companies can go beyond listening and engaging on the social web. Insight-To-Action users get a true 360-degree view of their customers and interactions across multiple social media channels and have the ability to integrate those records into Sugar. The partnership offers joint engagement at the field level in engaging with current as well as prospective customers.

"By expanding on our partnership with NextPrinciples, we are thrilled to be part of a solution that offers brands a bird's eye view of customers and potential customers," said Clint Oram, SugarCRM chief technology officer and co-founder. "Coupled with seamless integration into our system, Insight-To-Action is revolutionizing how companies monitor, manage and monetize customer social interactions."

By working with SugarCRM, NextPrinciples has taken a comprehensive joint go-to-market approach supported by more than 10 resellers to NextPrinciples' reseller network. NextPrinciples' and SugarCRM's joint worldwide resellers include: BrainSell, Levementum, Chelsea Group, Profiling Solutions, TeamAutomation, PlusProjects, SocialVAR, MERX, iZeno and Cynergy Solutions. The partnership is also allowing NextPrinciples and SugarCRM to continually grow their joint customer base.

To hear more about NextPrinciples, attend this year's SugarCon, which is organized by SugarCRM and takes place April 8-11, at The Waldorf Astoria New York. NextPrinciples is an event gold sponsor and Satya Krishnaswamy and Ted Sapountzis, head of marketing and product management at NextPrinciples, will be presenting at the following sessions:

  • 1:45-2:20 p.m. EDT Tuesday, April 9: Tips for Optimizing Every Customer Engagement;
  • 1:45-2:20 p.m. EDT Wednesday, April 10: Social + CRM = CRM: How Social Can Help Fulfill the Promise of a Delightful Customer Experience.

For more information on SugarCon, visit

About NextPrinciples Based in Milpitas, Calif., NextPrinciples was founded in 2010 and has pioneered Insight-To-Action, an integrated social analytics and engagement platform designed to help medium-to-large organizations create, manage and monitor lasting relationships with customers, influencers and prospective customers through all channels, social or otherwise. NextPrinciples has technology and go-to-market partnerships with Microsoft and SugarCRM and has gained recognition by many institutions such as SNCR, Enterprise 2.0 conference, CRM Idol and most recently ZDNet's CRM Watchlist 2013.

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NextPrinciples is a registered trademark of NextPrinciples, Inc. All other trademarks and product names are the property of their respective companies.

Media Contact: Sara Johnson FortyThree, Inc. 831.401.3175

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