Informer Business Intelligence Now Available to SugarCRM Customers Via SugarExchange

Article type: 
Press Release

Informer Business Intelligence Now Available to SugarCRM Customers Via SugarExchange

Raleigh, NC –  October 3rd, 2012 –  Entrinsik, Inc. (, developer of award-winning Informer software announced today that Entrinsik’s Informer self-service reporting and business intelligence software is now listed on SugarCRM's SugarExchange and can integrate directly with SugarCRM implementations.  SugarCRM is the market-leading customer relationship management (CRM) company that enables enterprise-wide customer engagement.

SugarExchange is the marketplace for discovering third party solutions that leverage the SugarCRM platform. Informer is available in the Business Intelligence and Reporting categories on SugarExchange. Informer software provides real-time reporting, data analysis and interactive dashboards that extend the value of SugarCRM.  

With Informer integration, Sugar users can:

  • Access data from multiple sources including SugarCRM, data warehouses, Google Docs, Excel spreadsheets etc.
  • Incorporate run-time variables allowing users to specify filter parameters and underlying Key Performance Indicators (KPI) on the fly
  • Easily construct ad-hoc reports with that contain rich content and integration with Sugar

“Through the integration between Entrinsik and SugarCRM, users can simply log into Sugar and access real-time reporting, data analysis and interactive dashboards all while staying within their CRM system,” said Clint Oram, CTO and co-founder of SugarCRM. “We are making the process easier for users to have all the information they need at their fingertips in a central location, and this means they will stay in the CRM longer and unlock greater value from it.”

"Informer is a natural fit for SugarCRM customers who are looking to add more advanced business intelligence capabilities to their CRM system quickly and easily," said Doug Leupen, President and CEO of Entrinsik. "With Informer, companies can now link their SugarCRM platform to multiple data sources on one screen; then immediately drill into the underlying details within the disparate databases with just one click."

About Entrinsik, Inc.

Since 1984, Entrinsik has been developing, implementing, and supporting information management solutions that enable organizations to maximize performance and improve bottom lines. Entrinsik's Informer software is an innovative, award-winning operational reporting, analysis and dashboarding solution used by over 1000 organizations around the world every day.  For a demonstration of Informer or a free trial, call us today at 888-703-0016 or visit For a demonstration of Informer or a free trial, call us today at 888-703-0016 or visit

About SugarCRM

SugarCRM democratizes customer engagement, empowering every professional who interacts with the customer to excel at their job. SugarCRM’s market leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the relevant information and tools they need to effectively collaborate and engage with their customer, both within and beyond the enterprise. SugarCRM applications have been downloaded more than 11 million times and currently help over 1,000,000 end users across disciplines effectively engage their customers. Over 7,000 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit You can also connect with SugarCRM on Facebook, Twitter and YouTube.

Media Contacts:

Sharon Shelton
(919) 424-5060

Elena Annuzzi
(408) 792-6952