Hillel Gets Social on College Campuses with SugarCRM
Social CRM Implementation Proves the Effectiveness of Peer Engagement Model; Nonprofit Boosts Engagement Tracking by Over 1,000 Percent
CUPERTINO, Calif.–September 20, 2011–SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, today announced that Hillel: The Foundation for Jewish Campus Life,..
has leveraged the power of social CRM to successfully connect with and track the college journeys of over 88,000 Jewish students. By the end of the 2011 academic year, Hillel was able to demonstrate the effectiveness of its relationship-based engagement model, boosting engagement tracking by over 1,000 percent.
“User adoption jumped from 85 users on seven college campuses to 784 users on 145 campuses, and Sugar has vastly exceeded all of our expectations. We are very proud of the traction we’ve made. Our success has been very well received by our supporters and funders,” said Matt Braman, CIO of Hillel.
Hillel needed a Social CRM solution to support its relationship-based engagement model, both enabling real-time tracking of staff and intern progress and also measuring the impact of peer engagement initiatives on a single campus and across multiple campuses. To achieve their goals, Hillel, worked closely with SugarCRM channel partner, Atcore Systems, to develop and deploy the solution, called REACH.
SugarCRM’s social and mobile capabilities have allowed Hillel to implement both a mobile version of REACH and to integrate REACH with popular media channels such as Facebook and Twitter. The flexibility of the Sugar platform encourages high user adoption among staff and interns, and now users can enter new student data into REACH from any location, anytime.
“Prior to their Sugar implementation, Hillel was having trouble tracking its engagement efforts with its target audience of Jewish students around the world,” said Steve Kasinetz, CTO for Atcore Systems. “We helped them customize their social media integration within Sugar Professional, and now they can engage and track student involvement in the Jewish campus community with more depth than ever before.”
Originally, Hillel used Microsoft SharePoint to deliver a proprietary solution for tracking relationships with Jewish students on campus and to measure the impact of its peer engagement model. However, this approach suffered from low user adoption and inconsistent data. In addition, SharePoint could not support Hillel’s relationship-based engagement model. Hillel evaluated Salesforce.com and Microsoft Dynamics CRM as potential replacements for SharePoint but chose to go with Sugar Professional for its ease-of use, its mobile and social media capabilities and its affordable price point.
“With Sugar, Hillel has been able to measure the impact of its peer engagement efforts so that they can make data-driven decisions about the direction of the programs,” said Nick Halsey, chief marketing officer and executive vice president of corporate development for SugarCRM. “The synergy between Hillel and Atcore worked out incredibly well, and we are happy to see that Sugar has enabled Hillel to achieve a significant return on their investment while leveraging the power of Social CRM.”
For the full case study on the REACH application and Hillel’s Social CRM initiative, please visit the SugarCRM web site. Also, fan SugarCRM on Facebook, follow the company on Twitter and subscribe to the company’s YouTube channel.
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Hillel is the largest organization in the world with a focus on university-age Jews, serving young adults at more than 550 colleges and communities in the North America, South America, Israel, and the former Soviet Union. Hillel seeks to enrich the lives of Jewish undergraduate and graduate students so that they may enrich the Jewish people and the world. For more information, please visit http://www.hillel.org/.
About Atcore Systems
Atcore Systems is a software consulting firm that specializes in implementing solutions to help businesses attract prospects, convert prospects to customers and retain the most profitable customers. We are specialists in SugarCRM consulting, and our experience with sales and marketing solutions ensures that we can solve any business pain point. For more information, please visit http://www.atcoresystems.com/.
SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 850,000 end users in 80 languages. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.