Dridco Capitalizes On Rise Of Latin American Internet Ad Sales and Boosts Revenue 157% in only 15 months with SugarCRM

Article type: 
Press Release

SugarCRM Partner GrowIT Enables Dridco to Achieve Explosive Growth in 11 Countries

BUENOS AIRES, ARGENTINA – August 13, 2012 – SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, today announced that Dridco, a top 100 Latin American Internet company specializing in e-commerce classified advertising sites, turned to SugarCRM and August Partner of the Month GrowIT to support the rapid expansion of its business, which included a 125 percent increase in ad listings in only 18 months.

Dridco is one of the fastest growing Internet companies in Latin America. Among its B2B Internet properties are employment sites for global companies such as IBM, Deloitte, Siemens, Hewlett Packard, and Kraft Foods. With a presence in 11 countries and 8 million registered users, growth in Dridco’s business-to-business (B2B) client base taxed the company’s information systems before SugarCRM. Spreadsheets were the primary tool for tracking and managing business operations. For example, to manage rapid expansion in automobile listings for Argentina, Dridco needed more visibility into the day-to-day activities of the sales team. “We wanted to know what they were doing and how they were managing opportunities,” recalls Francisco de la Mano, Dridco’s Founder and CFO.

To gain greater visibility into its business, Dridco chose SugarCRM over Salesforce.com, and engaged SugarCRM Gold Partner GrowIT to design and implement the solution. “Dridco preferred SugarCRM because of its flexibility and reasonable pricing,” notes Claudia Sosa, GrowIT’s Commercial Manager. GrowIT created a solution prototype that demonstrated how all the firm’s sites could be accommodated on the Sugar platform. “We quickly saw the value that Sugar and GrowIT could provide over the next five years as we expanded our reach in multiple countries,” says de la Mano.

GrowIT’s implementation of SugarCRM enabled Dridco to centralize information and:

  • Give sales managers instant visibility into their teams’ activities and deal pipelines
  • Alert managers of approaching milestones
  • Ensure that the same sales process is followed in every country
  • Standardize reporting to allow comparison of common performance metrics regardless of location

SugarCRM has supported explosive growth in Dridco’s business. From April 2010 to July 2011, Dridco increased its customer base by 64 percent while customer revenue rose by 157 percent. “Managing our growth without SugarCRM would have been impossible,” concludes de la Mano. “Investing in CRM was the right decision at the right time. It prepared us for huge growth across all our sites in every country.”

“GrowIT’s SugarCRM solution delivers a business platform that can support Dridco now and in the future,” remarks Clint Oram, chief technology officer and co-founder of SugarCRM. “With the discipline and visibility SugarCRM brings to Dridco’s sales and marketing teams, the company is well-positioned to sustain its impressive growth and profitability.

” Based on GrowIT’s implementation of Sugar at Dridco, GrowIT won Partner of the Month in August 2012. SugarCRM’s Partner of the Month program recognizes Sugar partners around the globe that have delivered significant measurable results to a customer.

For more information on Dridco, please visit the case study.

About Dridco

Dridco, a top 100 Latin American Internet company, specializes in e-commerce classified advertising sites. The company’s digital properties are DeMotores.com, ZonaProp.com, ZonaJobs.com, ZonaCitas.com and nexoLOCAL. Dridco operates in Argentina, Brazil, Mexico, Chile, Colombia, Venezuela, Peru, Costa Rica, Ecuador, Panama, and Spain.

About GrowIT

GrowIT is an information technology consulting firm specialized in the deployment, customization and integration of open source solutions. Having successfully managed more than 50 projects in Argentina, Uruguay, Chile, Mexico, Colombia, Perú and Panamá, GrowIT is positioned as SugarCRM Gold Partner, providing SugarCRM consultancy, deployment, integration, and support services. GrowIT’s professional team has the expertise and constant training required by today's market and is fully committed to reach customers goals and business requirements.

About SugarCRM

SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than 11 million times and currently serve over 1,000,000 end users. Over 7,000 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US.

Media Contacts:
Elena Annuzzi
(408) 792-6952