Blogs
19 November 2015 - 10:15am
In part one of this blog series, we talked about the need to align the sales and marketing departments in the age of the empowered customer. Along those lines, as prospects are converted to customers, organizations will try to retain each customer for the long term and sell additional goods or services. To accomplish this, it is vital to have a total customer view. This means records of the...
4 February 2016 - 11:55am
(Editor’s note: The following blog post originally appeared on IBM’s commerce blog on February 4, 2016) In the digital world, customer journeys have become much more complicated than they used to be. Customers may research a product or service online or via social media, visit the vendor website, or react to paid or owned media. They may talk to a vendor and/or its competitors...

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