Case Study: TheaterMania

TheaterMania turns to Sugar Professional to streamline its online marketing initiatives and improve its sales reporting

Business Issue:

TheaterMania needed improved transparency between tracking both its advertising clients and ticketing clients across sales and marketing.


  • TheaterMania was looking for a CRM system that could allow them to create and track multiple ad and marketing campaigns across different regions
  • Web-to-lead functionality for lead capture from their Website, banner ads and direct mail
  • Reporting capabilities for ad campaigns as well as for forecasting and sales pipeline information


  • Sugar Professional was selected for its ease of customization, on-demand deployment model and marketing and reporting functionality
  • TheaterMania is using Sugar Professional to generate custom reports, Web-to-lead and online ad campaigns and for order and document management


  • TheaterMania is now tracking the effectiveness and ROI associated with their Web-to-lead and marketing initiatives
  • Management has increased visibility into marketing and into the sales pipeline via improved reporting


  • TheaterMania is developing custom reports for ad campaigns and sales
  • The company made customizations to generate campaign agreements and insertion orders within accounts
  • Sales altered the search features in Sugar Professional to allow end-users to search for an account from a lead
  • Sugar Professional was customized for document management within the Accounts module


  • Integration with Outlook via Outlook Plug-In