Case Study: NinjaTrader

As a startup, NinjaTrader found that is was spending more and more on its current CRM system&-provided by without gaining greater benefits.


  • Difficulty automating a large number of transactions
  • Inability to follow-up on subscription renewals
  • Long wait times between feature requests and product delivery with existing CRM provider.


  • Integrated lead hand-off between web site and Sugar
  • More effective follow-up on accounts up for renewal
  • Ability to quickly customize application to meet its business processes