Case Study: E3 Technology Inc.

E3 Technology leverages Sugar Professional On-Demand to optimize sales for its security consulting practice

Business Issue:

E3 was losing visibility into sales and other operations due to the fact that its existing CRM system was inadequate.


  • Lack of a web-based solution also made it difficult for a remote operation like E3 to provide access to CRM data for all employees.
  • Management had no visibility into sales data locked on individual reps' computers.
  • Consulting projects difficult to manage without sufficient system in place
  • Required flexible system to accommodate E3's business processes


  • Sugar Professional On-Demand - A web-based, centralized CRM system to replace aging contact management tool


  • Expected benefit of up to 20% increase in sales
  • Sales productivity gains thanks to Sugar acting as centralized system
  • Increased visibility and adoption with anywhere-access to web-based Sugar system


  • Customized Opportunities Module to better fit E3's exact sales process
  • Leveraging Projects module to tightly bind sales and services delivery, as well as optimize resources allocation to consulting projects