Case Study: Certiquality
Certiquality Boosts Customer Interaction By 50% With SugarCRM
Certiquality needed a more reliable and flexible system that could keep accurate track of its database of more than 7,000 customers across highly different sectors and business sizes throughout Italy.
- Provide better collaborative support for staff
- Eliminate the use of Excel spreadsheets
- Improve coordination of customer management
The Solution: Sugar Professional
Certiquality executives required a flexible and cost-effective open-source CRM solution with a proven track record in similar international organizations. The company selected SugarCRM and worked with OpenSymbol, a gold-level Sugar partner to implement Sugar with on-site in just three months.
- Improved call tracking for more than 3,500 calls per year
- Increased capture of customer satisfaction data
- Accelerated time-to-proficiency for new employees
- Raised customer interaction by 50 percent
- Increased cross sell and upsell, with 8 percent of calls registering interest in other services