Case Study: Central Innovation

Central Innovation Increases Business By 30 Percent with Sugar Professional

Business Issue:

Central Innovation is the parent company of Intercad and Graphisoft, two leading 3D CAD software resellers in Australia and New Zealand. With Intercad and Graphisoft now part of Central Innovation, the company’s immediate goals were to reduce costs, gain efficiencies and improve visibility throughout the organization. It wanted to do this by bringing together its offices across Australia, combining its IT and accounts departments and developing a web-based CRM solution for its businesses.


Central Innovation required a flexible, cross-platform, web-based CRM solution that was easy to customize and could allow Central Innovation to own its data.


Central Innovation chose Sugar Professional for its cross platform, web-based capabilities. It worked with its SugarCRM gold-level partner, InsightfulCRM, to move Graphisoft and Intercad to Sugar Professional with two separate instances. The Graphisoft upgrade and the Intercad migration were complete within four months each.


  • Easily integrated with QuickBooks and Joomla CMS.
  • Reduced report processing time by 75 percent, from multiple hours to just 30.
  • Saved hundreds of thousands of dollars and increased business 30 percent with tracking and reporting capabilities provided in Sugar Professional.
  • Reduced lead import process from four hours per day to just a few minutes.