Case Study: B&R Industrie-Elektronik

Unifies Global Sales Processes

As a manufacturer of automation technology, B&R specializes in controller, visualization and drive technologies for machine and system manufacturing. In addition to scalable solutions, B&R provides individual components and process control automation.


Standardize opportunity management and custom quoting processes worldwide; in a system that integrates with IBM Lotus Notes, be web-browser based, and allows for in-house customization.


Sugar Professional, hosted on-site, with integrations to business intelligence, SAP, IBM Lotus Notes and Evalanche MAP; German and English language functionality; deployed to 100% of sales team and 50% of marketing; with additional users spanning administration and business unit managers.


  • Unified opportunity management and quote processes across global teams
  • Created a consistent customer-facing identity
  • Improved internal and external communications
  • Expanded reporting, to more than 30 customized reports for day-to-day and executive management

Company Facts

Headquarters: Eggelsberg, Austria

Locations: Worldwide

Customers Include: Krones, IMA Industries, Coesia Group, Sidel, Korber Medipak

Founded: 1979