Case Study: Affinity4

A multiservice provider selects Sugar Professional as a platform to consolidate its multiple product and services offerings onto a single platform.


  • Affinity4 required a CRM solution that could consolidate its various product and service offerings onto a single software platform
  • The B2C2B business that Affinity4 operates required a customizable CRM solution that was flexible enough to meet its various business processes


  • Sugar Professional has given end-users a single platform on which to manage the business, providing a better and more accurate view for management.
  • Deployment of over 30 custom modules that allow employees to track invoicing, billing, sales, marketing, customer service, and proceed tracking all through SugarCRM.
  • Integration with Asterisk system has allowed integration with the call center.