Blogs / Sugar
Friday, October 21, 2016 - 11:08am
The scientific method is an elegant one – always experimenting in the pursuit of the truth and accepting that new facts overturn previous belief. Our experiences shape and builds our understanding, and and it’s critical to never assume we know everything. Great marketing is borne of this mindset. Best practices, judgment, and instinct guide marketing strategy, but what sets makes it great...
Tuesday, October 18, 2016 - 10:43am
(Editor’s note: this post was originally published by DestinationCRM.com) How did we, as an industry, get to a place where so many CRM customers have buyer’s remorse after they invest in a new system? I hear about it on social media, in user forums, and in meetings with prospects: Customers feel like they’ve been duped. It helps to take a look at how we got here. Basically, the big traditional...

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