Blogs / Industry
Thursday, December 8, 2016 - 12:36pm
I just returned from a jam-packed two days at the Gartner Application Strategies & Solutions Summit in Las Vegas. While there, I met with analysts, existing SugarCRM customers, and a lot of prospects and IT leaders looking for the next “big thing” in application software. After dozens of great conversations, it is exciting to know that the IT and line of business leaders who...
Wednesday, December 7, 2016 - 11:23am
Business models and entire industries are being disrupted by new technologies as digital transformation forces organizations to reassess how they adapt and provide their customers with value into the future. One key theme that has emerged during this time of disruption is a big obstacle to making the transition from product-focused to customer-focused is often changing business culture. Changing...
Thursday, December 1, 2016 - 1:15pm
I just read a report from Grand View Research that said the global healthcare CRM market is expected to reach USD $17.4 billion by 2025. For comparison’s sake, the same report said healthcare firms will spend about $6.5 billion on CRM in 2016 . The study said, “rising demand for workflow automation and a single platform for tracking medical information provides coordination of patient care...
Monday, November 28, 2016 - 12:18pm
For colleges and universities, student outreach begins with the first recruiting interaction and it must continue throughout the student’s time on campus and into his or her career as they become a potential donor. CRM is the technology foundation that many colleges and universities use to focus on engaging with students and alumni. It enables schools to coordinate and track the student journey...
Wednesday, November 16, 2016 - 11:09am
I am happy to announce a new podcast series from SugarCRM. This, among others to come, will be a series of short, but useful vignettes focused on forging a path to long-term CRM success. The first series is titled: CRM Secretes Revealed. It outlines a lot of “secrets” (but for many of us who have deployed CRM – these are more truisms than secrets) that some CRM providers DON...
Thursday, November 10, 2016 - 4:06pm
I read this passage in an article on CIO.com yesterday: Most election prediction shops and public polls in recent days foresaw Republican Donald Trump losing the U.S. presidential race to Democrat Hillary Clinton. They got it wrong, bigly. And the failed predictions could cast doubts on some hot technology sectors, including big data and customer relationship management. Let me begin by saying...
Tuesday, November 1, 2016 - 11:42am
A couple weeks ago, I was speaking with a journalist about all of the recent “artificial intelligence” announcements in the CRM industry. We both agreed the marketing and PR people have found their new buzzword, and the AI-craze is getting to be a bit much. What we disagreed about, is how important predictive analytics and machine learning will be for the daily CRM user in the future. His take...
Tuesday, October 18, 2016 - 10:43am
(Editor’s note: this post was originally published by DestinationCRM.com) How did we, as an industry, get to a place where so many CRM customers have buyer’s remorse after they invest in a new system? I hear about it on social media, in user forums, and in meetings with prospects: Customers feel like they’ve been duped. It helps to take a look at how we got here. Basically, the big traditional...
Monday, September 26, 2016 - 10:44am
Naming products is both an art and a science. Marketers work hard to come up with names that resonate with their target customers, maybe evoke a specific emotion, maybe tell you what the product does. Sometimes its a hit, sometimes its a miss. Heck, we named our company Sugar and then decided SugarCRM was closer to home. Either way, the name “Sugar” was stepping outside the bounds of...
Wednesday, September 21, 2016 - 1:00pm
  We can all picture a swan gliding calmly over still waters. As business people, most of us can’t help thinking of those two legs beneath, paddling tirelessly, navigating currents, rocks, weeds and the odd pinching crab. In the business world, you need to paddle hard to be a swan these days. Consumers’ expectations of always-on, mobile-friendly digital services are crossing industry...

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