Webinar Replay: CRM Blueprint Series – Sales and Marketing Alignment
The latest installment of our “CRM Blueprint” series of informative webinars is now available on demand. In this edition, we delved into the importance of creating a tightly aligned marketing and sales funnel.
We were joined by Jana Ferguson, director of professional services at SugarCRM via our latest and exciting acquisition of Salesfusion. Jana has helped hundreds of organizations build more aligned sales and marketing engines, and reveals some great tips and best practices in getting your sales and marketing organizations on the same page.
The webinar outlines both how technology can help align your teams, but Jana also reveals how simple procedural changes and attention to process can also go a long way.
If you missed our live webinar, simply have a listen HERE.
And stay tuned for our next installment of the CRM Blueprint series coming soon!