The Scoop: A Fresh New Look for Sugar

Many of our customers tell us that they switch to or stay with Sugar because it’s easier to perform daily tasks and gain critical insights into our CRM platform when compared to other vendors. While there are many reasons for this, the main reason is that we are obsessed with making a platform that removes roadblocks, takes away blind spots, and eliminates busy work so you can focus on growing your business.

This quarter’s new features center on enabling greater productivity and increasing automation. That means fewer clicks, faster insights, and more time doing what you love!

One exciting enhancement we’re making this quarter is that we’re giving our products a fresh new look! The updated user interface, coupled with our ongoing program of continuously evolving user experience, will promote user adoption and engagement, decrease the time it takes to accomplish tasks, lower the number of help tickets or training requests, and accelerate the time it takes to ramp up new users. These and other benefits are what our customers can expect with the user interface enhancements this quarter.

Sugar new UI

Another update gives users new chart graphics with a more robust color palette, faster loading speeds, slick animations, and two new dynamic chart types: Donut and Area Treemap.

new chart graphics in Sugar

But wait, there’s more!

In a previous release, we enabled Sugar users with the “Lead Conversion Wizard”, a capability that our customers loved because it allowed them to do more than just create a contact – they could create a warm handoff. With this release, users can create an entire opportunity with multiple RLIs from the Lead Conversion Wizard. Not only will this reduce the number of clicks and manual entry users perform today, but it also reduces the proliferation of opportunities that sometimes occurs when BDRs pass customer details to sales executives.

Lead Conversion Wizard

Excited about what else there is to see in this release? Watch our video above to discover a few hidden gems that Rich Green, CTO, and Zac Sprackett, SVP of Product Management at Sugar, are excited about and find out all the exciting enhancements and new features going live. Plus, join us on SugarClub to learn more details of each feature exclusive to the SugarClub community.

Are you a SugarCRM Professional and Enterprise customer?

We’re excited to announce all the latest and greatest coming to our Professional and Enterprise customers from SugarCRM in a brand new video. Watch our exclusive The Scoop release video below to see all the exciting enhancements!



  • release highlights
  • SugarCRM
  • the scoop
About the Contributor
Roxana Rangu
Roxana Rangu Prior to joining the SugarCRM team, Roxana worked in the marketing field for more than a decade. She loves good content, virtual events, and smart marketing. Though she fell in love with every aspect of digital marketing, video editing, and organizing high-level of experience webinars tops Roxana’s list of favorite projects. When she’s not making magic at her desk, you’re likely to find her painting, lifecasting, or admiring architecture when exploring her way through the world.