We are in the era of digital disruption and it’s not just about companies like Uber and Airbnb. Organizations in every industry, because of the ridiculously fast pace of technology innovation, are dealing with disruption. They must develop digital transformation strategies that focus on utilizing new technologies and business models to more effectively engage with customers at every touchpoint.
Furthermore, there is clear evidence that companies that embrace digital transformation and offer a superior customer experiences are outperforming their competition in terms of attaining and retaining customers.
The next installment of our disruption series focuses on document creation within Sugar. XperiDo helps Sugar users efficiently create transactional documents like quotes, invoices, reports and correspondence so the process is easy, fast and accurate to deep the momentum of the deal going. SugarCRM’s Mark Weitzel caught up with Erwin Buggenhout, the channel marketing manager at XperiDo to talk about how his company is disrupting document creation.