We are in the era of digital disruption and it’s not just about companies like Uber and Airbnb. Organizations in every industry, because of the ridiculously fast pace of technology innovation, are dealing with disruption. They must develop digital transformation strategies that focus on utilizing new technologies and business models to more effectively engage with customers at every touchpoint.
Furthermore, there is clear evidence that companies that embrace digital transformation and offer a superior customer experiences are outperforming their competition in terms of attaining and retaining customers.
If there was ever a business process in need of disruption, it’s email. In our latest disruption series video, SugarCRM’s Martin Schneider talks with Trevor Poapst, the vice president of marketing at Riva. Riva, through its CRM integration tools, provides a better way to sync SugarCRM contacts, calendars, and tasks to Outlook, Gmail, Google Apps, IBM Notes and Domino, and GroupWise. Companies use Riva to improve CRM adoption, increase sales productivity, reduce manual data entry, and reduce flip-flopping between Sugar and email applications.