We are in the era of digital disruption and it’s not just about companies like Uber and Airbnb. Organizations in every industry, because of the ridiculously fast pace of technology innovation, are dealing with disruption. They must develop digital transformation strategies that focus on utilizing new technologies and business models to more effectively engage with customers at every touchpoint.
Furthermore, there is clear evidence that companies that embrace digital transformation and offer a superior customer experiences are outperforming their competition in terms of attaining and retaining customers.
Recently, we had the opportunity to sit down with a number of our software partners to get their perspective on how they are reacting to and taking advantage of this era of disruption. In part two of this series, SugarCRM’s Martin Schneider talks with Guillaume Seynhaeve, vice president of marketing and business development at 3CLogic. The two discussed 3CLogic’s next-generation call center platform and how they are working with SugarCRM to drive disruption in the marketplace.
Want to hear more partners talk about disruption? Head over to the Sugar Community to view all the disruption series videos.