The Disruption Series, Part Six: TrustSphere

We are in the era of digital disruption and it’s not just about companies like Uber and Airbnb. Organizations in every industry, because of the ridiculously fast pace of technology innovation, are dealing with disruption. They must develop digital transformation strategies that focus on utilizing new technologies and business models to more effectively engage with customers at every touchpoint.

Furthermore, there is clear evidence that companies that embrace digital transformation and offer a superior customer experiences are outperforming their competition in terms of attaining and retaining customers.

Sales is hard. Especially when attempting to build a relationship with someone you don’t know. That’s why a warm introduction is a huge advantage. TrustSphere’s “Links Within” is a relationship analytics application that helps you find the prior communication your colleagues within your organization already have had with customers and prospects. In the latest installment in our “Disruption” series, Martin Schneider and Brian Lebahn, SVP and GM of the Americas at TrustSphere discuss “Links Within” for Sugar and how TrustSphere is disrupting how companies engage with prospects and customers.