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The first guests are starting to arrive, and the energy is unmistakable.

SugarConnection Boston is about to begin.

In a little over 12 hours, the sold-out event exclusively for SugarCRM customers will be in full swing. It’s going to be a whirlwind of activity, and you’re going to have a lot to learn. To help you feel fully prepared, here’s a quick recap of what’s to come—and what you won’t want to miss:

Discover the “New Sugar” 

When we say this is your chance to learn all about the “New Sugar,” we’re not just referring to features and functions of the technology itself. You’ll hear about a whole new movement to help companies master the customer experience (CX)—straight from members of the Sugar leadership team who are behind our new vision:

CEO Craig Charlton will show you how Sugar’s new strategy, brand and products have been designed to help companies chart a new future for customer experience. 

Chief Customer Officer Chris Pennington is going to outline exactly what the New Sugar means for you, and how we’re helping companies cultivate customers for life.

Throughout the day, you’ll learn how Sugar products work together for the ultimate customer experience. Several short, focused sessions will showcase how:

• Sugar Market (formerly Salesfusion) can transform how marketing teams engage audiences and connect you to the right customers at the right time.
• Sugar Sell can help your entire organization drive more revenue, reduce sales costs and increase collaboration in ways other solutions can’t.
• Sugar Serve lets you streamline support processes, increase agent productivity and empower customers with outstanding self-service tools—all in one central platform.

You’ll also hear how leading brands including The New York Times, Cireson and Star2Star Communications are using Sugar to close deals faster, differentiate themselves in the market and deliver exceptional customer experiences.

Get Answers to Your Most Pressing Questions

Don’t forget! Our Ask the Experts room opens at 8 a.m. This is an opportunity for you to get one-on-one advice and coaching from Sugar’s CX specialists.

All attendees are welcome to stop by the Ask the Expert room at any time for a quick chat. Or, if you’d prefer a more in-depth conversation, be sure to schedule your complimentary 30-minute session when you register on-site.

Get to Know Sugar Partners

Our sponsors play an integral role in making SugarConnection Boston a success. All five are Sugar Partners—and they’re excited to meet you. In addition to special giveaways throughout the day, you’ll have ample opportunity to meet with BrainSell, MasterSolve, Faye Business Systems Group, Polar Strategy and W-Systems.

Learn the Latest From the UnSelling Expert

Quick word of warning: SugarConnection Boston is one of those events you won’t want to leave a minute early. Trust us on this: You will regret it.

The reason? Our closing keynote comes from UnSeller Scott Stratten, widely revered as the go-to expert on all things related to the customer experience. If you read our recent Q&A with Stratten, you already know he’s going to provide insights you’ll be using for months and years to come

Most importantly, we hope SugarConnection Boston is an opportunity for you to learn from peers and make connections that will long outlive the event itself. See you in a few hours!