Many of the Outsiders readers might remember that last year we spoofed Marc Benioff’s book Behind the Cloud last year at Dreamforce. That stunt caused quite a stir, and this year we decided to make things a little less personal and a little more jovial, as it is the holiday season after all.
So, the marketing team got together and penned some “holiday carols” that tell our side of the CRM story, as well as throw some light-hearted barbs towards salesforce. All in fun, right? You can check out the complete carol book and lyrics here.
The main thrust of the campaign was to guarantee salesforce.com users at least 50% off their CRM subscription fees by switching to SugarCRM – and to make the switch seamless, we will waive the data migration fee.
To top it all off, we hired some professional “carolers” to sing selections from the song book outside the Moscone center as the attendees of Dreamforce piled in for the kickoff keynote. The crowd loved the carols, many chimed in, and tons of people snapped photos and videos and took home souvenir carol books for themselves.
Here are a few clips of the singers singing:
All in all, it was a fun event and we had a great time with all the singers and all the people who stopped by and chatted with us about SugarCRM. Thanks to everyone who helped make the caroling such a fun and successful event!