Some may think that CRM is a tool used primarily by companies that lean toward high technology – and that means IT-oriented companies. The reality is that all companies these days are leaning on high technology to become more efficient and to gain an edge in sales – and so, CRM is becoming a tool in the arsenals of companies in industries that might surprise technology chauvinists.
For an example, look no farther than KRAMSKI, a German stamping and insert/outsert molding manufacturer with a global client base that includes Delphi, Bosch and Lear and plants in Asia and North America. The company needed to introduce greater uniformity, transparency, and efficiency into its sales process. It was no longer enough to rely on on Excel spreadsheets to track leads, inquiries, and opportunities; these limited tools gave KRAMSKI executives little visibility into the sales pipeline.
Working with MyCRM Gmbh (SugarCRM’s November Partner of the Month) MyCRM GmbH to improve sales monitoring and transparency and increase customer satisfaction, KRAMSKI’s new Sugar-based solution allows sales teams to now forecast a full nine months in advance rather than three—a 200 percent improvement. Sugar also accelerated decision making while reducing quote approval time by 20 percent for domestic customers and 25 percent for international customers.
MyCRM designed and implemented the solution and conducted user training. MyCRM also integrated Sugar with IBM Lotus Notes Groupware. In addition to improving sales monitoring processes and increasing the forecasting range, the MyCRM Sugar implementation:
- Reduced quote approval time by 20 percent for domestic clients and 25 percent for international clients
- Enabled KRAMSKI to optimize production resources
- Improved opportunity management and quote generation
- Standardized sale reporting across all company locations
For more information on KRAMSKI’s success with Sugar, visit the case study.