Struggling with Mobile CRM User Adoption?
If you follow SugarCRM, you may remember we like to tout that Sugar is designed for the individual user, not just the management team. We take immense pride in offering a CRM that helps the users do their jobs better. What is even more heartening is when our customers and partners carry over that spirit and deliver a user-focused approach using our products.
Last fall, we announced the availability of Sugar MACS which allows companies to customize the look and feel of our mobile app with a simple UI – a CRM industry first!
With Sugar MACS, our customers can deliver a unique brand-building experience to their users. Customers can leverage the power of the Sugar Mobile app and at the same time customize it so it feels like an extension of their company. Best of all, there is no coding required.
Symphony Mobile CRM App
One of our OEM partners, Symphony, showcased the simplicity and power of Sugar MACS recently.
Symphony provides software and consultative services for accounting professionals. Symphony’s CRM offering is a central aspect of their business.
Symphony used Sugar MACS to re-skin the Sugar mobile app to give a look and feel that their accounting professional user base can relate to. After all, it is more intuitive for a Symphony CRM user to search and find the Symphony CRM mobile app on a Google Play or iTunes store than for a Sugar mobile app.
Sugar MACS makes it that much more easy for Symphony to deliver on their user-centric CRM promise. Here is the promise in their own words – the whole point of CRM is to make it so completely useable and useful that your people embrace it enthusiastically.
Every company has its own unique ways of using technology. Extending that premise, every company has a unique way of engaging with their customers as well. Custom mobile CRM apps are beneficial for the productivity of the mobile workforce. So, shouldn’t companies have the flexibility to easily customize their mobile CRM user experience as well?
The mobile CRM use cases of a telco offering white labeled SFA functionality will be vastly different from that of a CRM services company serving accounting professionals in a specific market. The affinity and needs of a mobile CRM user working for a large global financial company will be different from those of a customer facing employee in the shipping industry.
With Sugar MACS and Sugar mobile app, any company of any size can easily create a custom look and feel through a simple UI. Sales and customer operations leaders don’t have to worry about a learning curve for their mobile CRM users. On the contrary, a branded look and feel will increase mobile CRM adoption.
One of the primary reasons, SugarCRM customers choose us over our competitors is because of our application design (customers LOVE our user experience and our focus on building for the individual end-user first and the manager second). Sugar MACS embodies that spirit.
Learn more about Sugar mobile app and Sugar MACS. Contact your SugarCRM representative or SugarCRM partner for more information.