Email Marketing at Its Finest: Dynamic Email Content
Customer expectations have evolved around many societal shifts they have experienced during the last years. Most businesses had to adapt to survive, and those who failed to connect with their customers lost the race. When your goal is to create fully engaged and happy customers, choosing the right technology becomes your best ally and keeps you on track.
As your customer base expands, so does the complexity and sophistication of your marketing outreach. To help you get ahead of some of these trends, we’re taking the essence of the term “mass customization” to drive our marketing technology. With Dynamic Email Content, you can efficiently deliver personalized, targeted content to your marketing recipients.
What’s New with Dynamic Email Content
Previously, to create an email campaign, you should craft a draft of different emails with different copies for each of your customer segments and geographies. This is a time-consuming process that might put you in the place of choosing between launching multiple generic campaigns or managing fewer but highly customized campaigns. None of these scenarios favors you if you want to stay competitive and meet the evolving demands of your customers.
When your business is thriving, you suddenly realize you must find new ways to manage the growth you are seeing. With Dynamic Email Content for Sugar Market, you can engage with multiple customer and prospect segments by sending a single email with varied copy based on the recipient’s demographic make-up. You can also include different images and use different languages.
How to Use Dynamic Email Content
Picture this: you need to launch an email campaign to address your partners, your French-speaking Contacts, and your partners that speak French. With Dynamic Email Content, you can easily differentiate between these categories by adding conditions to your segmentation to define and target groups or records from your recipient list. It will be much easier to personalize content for each target segment within a single email and to measure performance than launch and analyze the results for three different campaigns.
To sum up, this is how to use dynamic content and email campaigns to deliver personalized, targeted content to your marketing recipients efficiently:
- Create segments within recipients lists based on demographic make-up.
- Target segments with personalized content using one email campaign instead of having to create multiple separate campaigns.
When coupled with Sugar’s myriad AI capabilities, you can identify your ideal customer profile and engage with those particular segments more effectively. There is no need to make multiple subsets of lists to use when sending emails. Now, you can work with one list and manage emails based on recipient preferences. This feature increases your team’s productivity and email reach, open, and click rates.
You can also preview variations of the email you send for each configured segment or view it as a specific recipient by entering its contact information. Just remember it does not apply for A/B test emails!
Closing Thoughts
Understanding that intelligent technology is crucial in creating a great customer experience enables businesses to reap the benefits of having satisfied, long-term customers.
Logging to put these capabilities at work? See how easy it is to customize your outreach for a more substantial impact. It’s never been easier to create and manage multiple custom campaigns simultaneously, so get a demo today.
