More Marketing and Sales Implementation Power for Our Customers

Sugar Acquires CRM and Marketing Automation Services Provider W-Systems


Our current global situation is fueling a rise in remote and distributed workforces. It’s also increased reliance on digital channels. At Sugar, we see that reflected in accelerated demand for easy-to-deploy, cloud-based CRM, and marketing automation solutions for customer-facing teams. That’s why we are excited to announce the acquisition of our long-time partner W-Systems. This move significantly expands our ability to meet implementation service demand for Sugar Sell, Sugar Serve, and Sugar Market. 

For more than two decades, W‑Systems has delivered sales, service, and marketing solutions on a foundation of CRM to help customer-facing teams increase revenue and solve business problems. Today’s acquisition increases Sugar’s implementation and sales capacity, enabling us to be even more responsive to customer needs.  In addition, W-Systems’ popular Sugar Add-On products provide powerful capabilities that have been proven over many Sugar implementations. Over time, we will integrate many of these capabilities seamlessly into our products to offer greater built-in functionality and improved user experience for our customers.

Speed and expertise are critical factors for companies looking to compete on CX. W-Systems’ exceptional track record with more than 300 successful Sugar implementations and robust development of strategic add-ons perfectly aligns with our commitment to help companies deliver high-definition CX, improve their business outcomes and help them create customers for life.

Read today’s press release or head on over to SugarClub for more customer or partner information. And join us in welcoming W-Systems to the Sugar family.

  • acquisition
  • marketing
  • sales
  • W-Systems
About the Contributor
Craig Charlton
Craig Charlton As CEO, Craig Charlton leads all facets of the SugarCRM business, from setting our vision and strategic direction to making sure we’re executing in the best possible way on the ground every day. Craig has been building and running high-growth businesses for 25 years. Before joining SugarCRM he was CEO of Oildex – the financial automation software and services provider – where he drove growth and oversaw the company’s acquisition by Drillinginfo. Craig also served as CEO of Abila, the financial and CRM provider operating in the association, non-profit and government space. Abila, which was acquired by Community Brands, grew its revenues threefold and transformed its revenue base to a subscription-based (SaaS) model over a three-year period. Craig has also been senior vice president and general manager (Asia Pacific) for ERP provider Epicor Software Corporation, where he shaped the company’s regional strategy to deliver consistent revenue and profit growth.