How Modern CRMs Are Removing Tech Challenges in Manufacturing

How Modern CRMs Are Removing Tech Challenges in Manufacturing

Over the past few years, employees across all industries have been forced to adapt and learn to use more technically complex solutions. Many enterprises adopt a remote-first workplace, but with a trend towards digitalization, they sometimes overcomplicate their tech stacks and make it more difficult for employees to keep up with each system, application, and integration.

Especially in industries like manufacturing, where sales cycles are long, and operations can get complex, front and back offices operate on separate systems and tools, the lack of tech-savvy salespeople can leave marks on each interaction’s success. However, digitalization doesn’t have to be complicated, and with the adoption of a robust yet user-friendly CRM solution, your salespeople can achieve success without turning into tech wizards. Here’s how.

What we'll Cover:

    Pick A User-Friendly CRM

    CRM adoption and implementation can become complicated, especially when implementation managers and other stakeholders can’t bring end-users on board. Sometimes, this happens because learning how to operate a new solution is seen as additional work on top of their regular workload.

    However, robust CRMs nowadays have simplified a lot of processes, and on top of that, they focus on providing a simple, practical experience to end-users. User-friendly interfaces have become a tell-tale sign of a robust CRM with higher adoption rates post-implementation. Such applications make it easier for less tech-savvy salespeople to navigate and utilize the system without extensive training, helping manufacturers overcome one of their biggest challenges, finding technically qualified salespeople.

    Process Automation Is Critical

    While ease of use is critical in overcoming manufacturers’ challenge of finding tech-savvy salespeople, finding a tool where you can offload the tasks that demand a more technical background is also vital. Business Process Automation is one key indicator of a modern CRM that can take over some reoccurring sales processes without human assistance.

    CRMs with sturdy BPM protocols in place can help you streamline modern business processes in a variety of industries, such as:

    • Approval management
    • Call triaging
    • Sales processes
    • Case escalation
    • Etc.

    Apart from eliminating human labor in specific scenarios, CRMs with precise BPM capabilities in place also offer a series of advantages:

    • Optimize customer-facing processes
    • Implement best practices across all departments
    • Boost effectiveness by automating work-intensive repetitive tasks

    Sugar customer Rtcr, was one of many customers who were able to streamline customer support and optimize their customer service processes:

    rctr sugarcrm australian customer

    Your Single Source of Truth

    Modern CRMs not only reduce the burden of having to find tech-savvy people, but they also offer your teams, regardless of the department, a full view of customers and prospects. CRMs today can centralize customer information, making it easily accessible to all team members. With more details, customer-facing teams can improve interactions with simplified technical knowledge.

    Having a single source of truth will simplify customer-facing interactions and accelerate internal operations. With cohesive and consistent data sets, companies can improve their timely response to customer and prospect inquiries, boosting closing rates, internal transparency, and accountability.

    Customers Super General and GECO were able to improve their sales and marketing efforts by combing the two platforms together for all Go-to-Market (GTM) teams:

    SugarCRM customer Super General success

    Analytics and Reporting On a Whim

    Having powerful analytics and reporting capabilities eliminates the need for salespeople to generate these independently. Without CRM solutions, forecasting, analytics, and reporting can be subject to human error, data inconsistencies, inaccuracies, or a lack of complete data.

    For example, Sugar dashboards and reports are built to automate these tasks, offering teams accurate and up-to-date insights into leads, opportunities, sales, support cases, and more. Without requiring salespeople to be highly technical, these capabilities allow them to:

    • Extract and monitor valuable KPIs across the sales funnel and monitor changes in the funnel in real-time.
    • Make data-backed decisions, thanks to easy customization capabilities. Salespeople don’t need advanced technical knowledge. They just have to predefine the settings they need, what views interest them the most, and filter their reports and dashboards according to their needs.
    • Generate reports and dashboards that fit your needs at any time without turning into a tech wizard of a data analyst.

    Customer Alto-Shaam was able to benefit from Sugar Sell and Sugar Market’s combined dashboard to not only optimize the customer journey but also save countless hours, leading to an increase in deals closed:

    Alsto-Shaam sugar sell and sugar market implementation

    Integration Capabilities: Manufacturers’ Best Friend

    Modern manufacturers thrive on cross-departmental integrations. Such capabilities allow them to enjoy their whole tech stack from a central hub without switching views or applications. Besides, in enterprises where CRM and ERP tools are seamlessly integrated, salespeople gain a full view of their front and back-office operations, allowing them to thoroughly plan sales interactions while keeping customer expectations realistic.

    The power of SugarCRM and sales-i together was able to help customer FSIoffice drastically increase sales efficiency:

    sales-i and sugarcrm fsioffice customer

    SugarCRM: Helping Manufacturing Businesses Overcome Tech Challenges

    SugarCRM and our partners are working on simplifying complex processes for our customers, streamlining their operations, and boosting revenue. To learn how, watch our Unlocking Manufacturing Growth webinar our read SugarCRM’s and The Manufacturer’s Unlocking Manufacturing Growth whitepaper.

    Mihaela Chiurtu
    Mihaela Chiurtu As a Marketing Content Writer, Mihaela is passionate about branding, content strategies, and customer interactions. When outside the office, Mihaela is a Netflix binge-watcher, skincare geek, and music lover.
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