Forrester and SugarCRM Webinar on “Modern CRM in the Age of the Customer”
Is your CRM strategy and vision aligned with the modern customer? Does your CRM system support the full customer life cycle? Is your organization reaping the benefits of having a modern, forward thinking CRM? Regardless of the answer, there is always room for improvement when it comes to delighting your customers and improving the productivity of all of your customer-facing employees.
On November 5, Forrester Research’s Kate Leggett and myself will be sitting down to discuss what modern organizations need to match their CRM initiatives with today’s more engaged, informed, and connected customer. We will outline some of the core tenets of a “modern CRM” initiative, and cite several successful examples of modern CRM in action.
Join us Wednesday, November 5 and learn:
- The six critical building blocks of modern CRM
- How organizations are shifting from systems of transactions into systems of engagement to support the entire customer lifecycle
- Tips on how any organization can begin modernizing their CRM initiative in the age of the customer
This promises to be an engaging and informative session for any business that is looking at the customer experience in the new the age of the customer. Join Kate and me on Wednesday and we will be happy to address any CRM and customer related questions you might have.
Registration is limited, so click HERE to register today. We hope you can join us!