New Sugar – From CRM to CX

Technology is getting faster, and easier to use.  As a result, everybody wants more from the companies that they do business with.  Your expectations of a world-class customer experience are rising with every iPhone release or new chatbot you encounter.  Whether you are the customer yourself, or the company working with the customer you want more from the technology sitting at the intersection of the customer and the company.  Not only must that tech be easy to use, but it needs to be a seamless and integral part of the whole customer experience (CX) with the company. 

Today, Sugar is grabbing the reins of this shift from CRM to CX and delivering an entirely new approach for our customers to build a superior experience for their end-users. We are accelerating our roadmap to deliver a full suite of customer experience solutions across the martech to salestech to servicetech spectrum.  As we help companies map their recurring customer journey through the “Discover”, “Research”, “Buy”, “Use” and “Learn more” phases, we are investing heavily in a fully integrated suite of CX applications built on a unified customer data platform.

Already this year, you have seen Sugar acquire Collabspot for no touch email integration, release Sugar 9 for faster sales and customer service collaboration and just this week, acquire Salesfusion for integrated marketing automation.  That’s a phenomenal suite of CX tools being put at your disposal in just 90 days.

And we have even more coming your way very soon.  From a complete update to the Sugar customer service tools this summer to more acquisitions, Sugar is accelerating our delivery of the modern CX suite. It’s a busy time at Sugar, and we are having a blast as we rocket into this era of customer experience management together. Stay tuned!

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